Creative Lead - Indonesia

BE THE VOICE AND VISION BEHIND A REGIONAL BRAND

At BJAK, we’re building Southeast Asia’s leading digital financial platform — and we’re doing it fast. Our mission is to make insurance and financial services more accessible, affordable, and inclusive.

As Creative Lead, you will own how the world sees and experiences BJAK. From visuals to messaging, you will define our brand and lead the creative force behind it.

This is not just a design role — it is a leadership position for someone who can think strategically, move fast, and execute at a high level. You will shape narratives, lead a creative team, and drive bold campaigns that elevate the brand across markets.

📍 Location: Indonesia (Remote) ✨ This role will closely collaborate with our headquarters in Malaysia, supporting BJAK’s regional brand growth.

WHY THIS ROLE MATTERS

• Shape how millions of users perceive and interact with BJAK
• Build a brand that stands out in a highly competitive, fast-moving industry
• Translate business and marketing goals into impactful creative output
• Lead and mentor a high-performing creative team
• Bring clarity, consistency, and inspiration to everything we create

WHAT YOU WILL DO

• BRAND STRATEGY & CREATIVE DIRECTION
• Own BJAK’s brand identity across all platforms — from tone and messaging to typography and visual systems
• Translate business and marketing objectives into compelling creative concepts
• Develop campaigns that drive both brand impact and business growth
• Ensure brand consistency across digital, social, product, print, and other touchpoints
• CREATIVE LEADERSHIP & TEAM MANAGEMENT
• Lead, coach, and inspire a multidisciplinary creative team (designers, writers, and content creators)
• Set a high standard for creativity, execution, and delivery under tight timelines
• Review and elevate creative output to ensure alignment with brand strategy and quality standards
• Build a culture of ownership, collaboration, and accountability
• EXECUTION & OPTIMIZATION
• Design and manage creative workflows that balance speed, quality, and scalability
• Partner with growth, product, and leadership teams in Malaysia and across the region to execute key campaigns
• Use performance insights and feedback to continuously improve creative output
• Stay ahead of industry and creative trends to keep BJAK sharp and relevant

YOU WILL THRIVE HERE IF YOU…

• Care deeply about storytelling, branding, and visual clarity
• Are hands-on, fast-moving, and highly execution-focused
• Lead confidently while staying close to the work
• Perform well in ambiguity and fast-paced environments
• Take full ownership from idea to execution
• Consistently push for higher creative standards
• Manage multiple priorities while staying structured
• Stay calm under pressure and simplify complex problems
• Communicate clearly and handle feedback with maturity
• Want to build something meaningful at scale and speed

WHAT YOU BRING

• 4–6 years of experience in creative, brand, or design leadership roles (agency or fast-growth companies preferred)
• Strong portfolio showcasing storytelling, campaigns, and multi-channel creative work
• Solid understanding of branding, design principles, and digital content strategy
• Experience leading and developing creative teams
• Proficiency in Adobe Creative Suite, Figma, Canva, and modern production workflows
• Strong stakeholder management and project execution skills
• Bonus: Experience in fintech, e-commerce, or high-growth consumer brands

OUR TEAM & CULTURE

We are a lean, high-output team that moves fast and expects the same from each other. We care less about titles and more about results, ownership, and speed of execution.

Everyone is expected to contribute meaningfully, think like an owner, and continuously raise the bar.

We value clarity, execution, and iteration. If you thrive in a fast-moving environment where your work directly shapes the brand and product, you will feel at home here.

WHY JOIN US

• Lead the creative vision of one of Southeast Asia’s fastest-growing fintech platforms
• Work directly with leadership in Malaysia and influence regional brand direction end-to-end
• High ownership role shaping how millions experience BJAK
• Fast growth, high impact, and real creative responsibility
• Competitive compensation, flat hierarchy, and a no-politics culture

ABOUT BJAK

BJAK is Southeast Asia’s largest digital insurance platform. Headquartered in Malaysia with operations across the region, we help millions of users access affordable financial protection.

Through automation, AI, and intelligent systems, we simplify complex financial services — making them faster, smarter, and more inclusive.