Marketing Manager Content

This role is for one of the Weekday's clients Min Experience: 3 years Location: Mumbai JobType: full-time We are looking for a dynamic and adaptable marketing professional to lead the development and execution of a compelling content strategy. In this role, you will be responsible for creating and analyzing both online and offline content across all communications, ensuring alignment with brand identity. Your goal will be to build and maintain a consistent and strong brand presence through various marketing channels. To succeed in this position, you should bring hands-on experience in creative business writing and communication, a solid understanding of web analytics tools, and the ability to transform creative ideas into impactful content marketing. Experience working in large-scale cloud-based SaaS companies or within the B2B space is highly desirable. You should be comfortable in fast-paced, agile environments with the ability to multitask and drive results—leading to significant personal growth and leadership opportunities.

Responsibilities Develop and distribute the content and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements Bachelor’s degree of higher in Arts/Commerce/Science/Technology 3+ years of experience in content based B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment Skills Content writing Web Content Writing Content Strategy Content Marketing Content Editing Content creator Digital Content Content Creation