Manager, Activation

Manager, Activation

Responsibilities

· Have working knowledge of Local TV, Radio, Network Radio and Digital Audio.

· Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed.

· Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.

· Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations.

· Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process.

· Analyze campaign performance and translate data into clear insights and actionable optimizations.

· Maintain accurate reporting for client-savings and client budgets.

· Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings.

· Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention.

· As requested, collaborate with media partners to develop strategic opportunities that enhance Local Investment efforts.

· Develop and support successful partnerships with Orion partners that can enhance GEICOs' local investment.

· Create and maintain strong relationships with internal and external teams.

· Ensure proper post-buy analyses are prepared and shared with Director.

· Maintain current knowledge of marketplace conditions and economic indicators that impact local channels.

Qualifications

· Fluent user of Microsoft Office – specifically Excel, PowerPoint, and Word.

· Must have advanced knowledge of using Prisma and Media Ocean.

· Working knowledge of third-party ad serving and measurement platforms (e.g. DCM, IAS), including tagging, tracking, and performance verification.

· Strong knowledge of media math formulas and concepts.

· Experience juggling multiple work priorities

· Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines.

· Experience working across several media channels and a curiosity in emerging media platforms

· Experience working with large data sets and understanding of methodologies for evaluating data

· Ability to effectively manage costs while exceeding performance and viewability goals.

· Excellent presentation and communication skills.

· Demonstrates strong written and verbal communication skills, along with excellent listening abilities.

· Thrives in a collaborative, team-oriented environment.

· Conveys thoughts, ideas, feelings, and decisions in a clear, concise, and appropriate manner.

· Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams.