Executive-Marketing, Communication

Job Purpose: 

Responsible for developing brand communication and execution which will lead to fulfillment of planned sales and dockets. 

Responsibilities:

• Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support BC calendar.

• Develop agency briefs and ensure execution of BC, KVs, and other relevant brand materials.

• Work closely with media agency in order to ensure media effectiveness and deliver all media KPI.

• Closely monitors competitive movement in terms of brand communications and regularly review BC communication strategy and plan to ensure competitiveness in marketplace.

• Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.

• Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives. 

• Maintain good working relationship with all cross functional dept and external agencies ensuring proper implementation of marketing plans.

• Responsible to manage and suggest the right influencers and KOLs to BC.

• Develop and responsible for all digital contents in all BC social media both paid and organic contents.

• At least bachelor degree in Marketing or any related fields.

• At least 1-2 years experience in Marketing Communication.

• Strong creativity, high complexity and forward-thinking. 

• Strong drive for results.

• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.

• Proficiency in English.