Insights Specialist

Key Responsibilities

• Review and analyze the trade sales budget to ensure alignment with business objectives. 

• Monitor and analyze daily and monthly internal sales performance, identifying efficiency opportunities, growth levers, and market share expansion across all SKUs. 

• Prepare comprehensive sales performance reports and track key performance indicators. 

• Analyze market share, execution, and POS performance using internal and external data sources.  

• Provide analysis and feedback on promotional activities, including consumer activations and price points, to maximize ROI and customer profitability. 

• Support the identification of key market opportunities, KPIs, and sales levers in collaboration with distribution partners. 

 

Analytics Tools & Business Intelligence 

• Design, develop, and maintain customized reports aligned with evolving business needs and stakeholder requirements. 

• Deliver monthly reporting packages covering internal sales performance by channel, SKU, and outlet type. 

• Maintain, update, and continuously improve Regional and National Sales dashboards. 

• Develop and enhance analytical tools and reporting solutions that improve sales performance and empower sales teams. 

• Act as the key user and data owner for BI reporting, ensuring data accuracy, cleanliness, governance, and availability as the single source of truth for the Sales Team. 

 

Data Management & Partner Collaboration  

• Collect, validate, and report sales and distribution data from distribution partners, ensuring accuracy, consistency, and timely availability. 

• Maintain ongoing communication with distribution partners to support reliable data submission processes (including Excel uploads). 

• Track and report progress against incentive targets agreed with individual distribution partners. 

• Support distribution partners in identifying opportunities, developing incentive campaigns, and improving execution. 

• Provide technical support and guidance to Distribution and Key Account teams to ensure effective use of sales applications and analytical tools. 

 

• Bachelor’s degree in business administration, Economics, Engineering, Marketing or similar. 

• Minimum 3 year, in experience in consumer goods and direct contact with market/commercial indicators. 

• English / Spanish required. 

• Experience with Excel sheets and numbers analysis. 

• Advanced knowledge of Microsoft Excel. 

• Attention to detail, logical thinker. 

• Analytical, research and problem solving skills.  

• High numerical ability. 

• Must have the ability to retrieve, understand and interpret data from numerous sources.