B2B Marketing Team Leader Benelux

Your Mission

You will be the driving force behind our regional marketing activities, moving from high-level strategy to "boots on the ground" execution. You will own the marketing plan, manage internal and external stakeholders, and ensure a premium Devoteam experience across all customer touchpoints.

Your role is a hybrid of strategic leadership and tactical delivery, with a time repartition of:

• 40%: Team leadership, coaching, and acting as the SPOC for the Benelux marketing team.

• 60%: "Doing" the marketing job - both feet in the mud. Executing campaigns, managing events, and driving results.

Key Responsibilities

• Team Leadership & Coaching (40%): Lead, support, and further develop a 4-person Benelux marketing team spread across the region. You will act as the central SPOC for the team, providing guidance and mentorship.
   

• Marketing Execution (60%): 

  • Strategy & Planning: Build, own, and drive the yearly marketing plan for the region, ensuring it aligns with global campaigns and local business goals.
     

  • Event Management: Design and execute creative customer events, including executive roundtables, seminars, and major partner forums.
     

  • Corporate Branding: Develop a sustainable brand presence and enhance our impact through social media, employee advocacy, and continuous website content management.
     

  • Campaign Management: Develop and implement B2B marketing campaigns—including ABM plans for key clients and lead nurturing—to accelerate sales growth.
     

  • Partner Collaboration: Act as the primary link to partners, amplifying our expertise through joint activities and sponsorships.
     

  • Content & Collateral: Craft compelling success stories and marketing collateral in collaboration with internal competence centers and external agencies.

  • Reporting: Own your budget and be accountable for maximizing ROI through clear data and reporting.
     

 

 

 

 

What You Bring to the Table

• Experience: Minimum 5 years of relevant, hands-on B2B marketing experience, ideally within the IT or technology sector.

• Leadership Skills: Proven experience guiding, mentoring, or managing team members in a lead/manager role.

• Education: Minimum Bachelor’s Degree, preferably in Marketing.

• Languages: Trilingual proficiency is essential for this regional role: Dutch, French, and English.

• Technical Skills: Experience in managing lead generation tactics, content creation, SEO, data quality, marketing automation & CRM tools (HubSpot, Salesforce) and social media. Eager to exploit and implement  (Agentic) AI in the optimization and acceleration of our marketing activities.

• Soft Skills: A strong communicator who can navigate complex stakeholder landscapes and thrives in a collaborative, fast-paced "squad" environment.

• Attitude: An entrepreneurial, self-starter spirit with high attention to detail and a passion for digital marketing technologies. You are a creative "executioner" who can think of a brilliant concept and then roll up your sleeves to make it happen.
   

 Why Join Us? 

 

• You will get an exciting challenge in a fast-moving  international company
• From day 1, you will experience a culture with strong human values - respect, collaboration, frankness, entrepreneurship, ambition
• Everyday you will live in a dynamic environment, with inspiring colleagues & regular team building activities
• Your salary will be competitive and in line with your profile combined with extra legal advantages that include a company car, a fuel card, meal vouchers, laptop, health insurance, …
• You will get continuous training & opportunities to develop soft- and hard skills
• At Devoteam, we value a good work life-balance.