Marketing Coordinator

About MarketStar: 

In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation. 

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

About the Marketing Coordinator:

We are looking for a B2B marketing and operations professional who understands both how messaging is built and how it performs in the field. This is not a pure content role — it is a hybrid of marketing operations, sales enablement, and regional adaptation, where you will take globally developed messaging frameworks and translate them into market-relevant, high-performing sales plays for EMEA teams.

If you are someone who enjoys working at the intersection of strategy, execution, and field impact, this role will be a strong fit.

Location: Hybrid, Leopardstown, Dublin 18 (Tuesday, Wednesday & Thursday in office) 

What will you do?

• Adapt and localize globally approved email templates and sales cadences to align with EMEA-specific industries, personas, and market nuances.

• Serve as the primary liaison between central strategy teams and EMEA sales teams, ensuring alignment with regional priorities.

• Embed sales plays into rep workflows through structured rollout, enablement sessions, and field engagement.

• Align outreach with regional campaigns, pipeline priorities, and buyer context.

• Capture and synthesize feedback from sales teams to identify adoption gaps and messaging improvements.

• Monitor adoption trends and execution quality across regions, surfacing insights to central teams.

• Ensure consistency between global frameworks and local execution while maintaining design principles and guardrails.

• Create content that aligns with the buyer journey, motivating action across digital platforms.

• Collaborate with cross-functional teams to align messaging with strategic priorities.

• Conduct in-depth research to deliver industry-specific narratives and insights.

• Track content performance and refine strategies based on key metrics

Skills & Qualifications 

• Proven experience in creating B2B marketing content across campaigns, with exposure to SaaS or tech industries being a plus.

• Experience in marketing operations, or sales enablement, preferably in SaaS or enterprise technology environments.

• Strong understanding of email campaigns, sequencing, and demand generation workflows.

• Experience working with CRM and sales engagement platforms (e.g., Salesforce, Salesloft).

• Ability to adapt messaging for multi-geo campaigns, with sensitivity to regional nuances.

• Strong collaboration skills with experience working across sales, marketing, and operations teams.

• Analytical mindset with the ability to interpret performance signals and translate them into actionable insights

What we offer? 

Through commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including: 

• Comprehensive VHI Health cover from day one 

• Company Pension Scheme 

• 25 Days Annual Leave 

• Structured training & career development opportunities 

• Education reimbursement 

• Paid birthday leave 

• Personal Hardship Loan Program 

• Mental health and 24/7 employee assistance program 

• Bike To Work Scheme / Taxsaver Leap Card Scheme 

• Top-performer and tenure awards 

The pay for this position is basic salary per annum of €85000 per annum. There are several factors to consider including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills. Your recruiter will provide more detailed information during the interview process.

MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual who identifies as someone with a disability and require reasonable accommodation(s) to complete any part of the job application process, please contact us at people.success@marketstar.com for assistance.