Marketing Coordinator

Reporting to the Events and Partnerships Manager, the Marketing Coordinator supports the execution of marketing initiatives, with a particular focus on webinar management, social media, and marketing campaigns. This is an entry-level position, ideal for an organized, proactive individual who is comfortable managing multiple projects simultaneously in a software-driven environment, while collaborating with cross-functional teams.

The role is cross-functional and involves close collaboration with the Marketing, Sales, and Product teams to ensure the consistent and effective execution of initiatives.

Key Responsibilities:

• Coordinate and execute marketing initiatives, ensuring priority management and alignment with established objectives.
• Plan and manage webinars, including invitation coordination, list segmentation, tool configuration (e.g., HubSpot and webinar platforms), preparation of pre- and post-event communications, as well as technical coordination and smooth execution of the webinar (dry runs and day-of-event support).
• Contribute to the coordination of marketing events by supporting logistics, material preparation, and deliverable follow-ups.
• Manage social media activities, including editorial calendar planning, content writing, and publishing.
• Prepare initiative summaries for stakeholders, manage and track execution calendars, and ensure on-time delivery of initiatives according to plan.
• Integrate marketing campaign elements into tools (e.g., emails, web pages, forms, and workflows), manage lists and sends, and ensure data quality and configuration accuracy.
• Ensure message and deliverable consistency across channels and audience segments.

Desired Profile:

• 1 to 3 years of experience in marketing or a related role.
• University degree in marketing, business administration, or a related discipline.
• Strong interest in software, SaaS, or technology environments.
• Ability to collaborate effectively with cross-functional teams.
• Excellent organizational and priority management skills.
• Strong writing, storytelling, and presentation skills.
• Experience in the healthcare information technology sector is an asset.

Skills and Tools:

• Experience with tools such as HubSpot, GoToWebinar, Canva, ChatGPT, and the Microsoft Office Suite.
• Strong proficiency in using ChatGPT for content creation (writing, ideation, and message structuring).
• Ability to manage multiple initiatives simultaneously with rigor and strong organizational skills.

This role requires bilingualism, as the candidate will work with documentation in both French and English and will be required to communicate verbally and in writing with French- and English-speaking partners, clients, vendors, and colleagues.

Here are the many benefits to ensure your personal and professional well-being as well as financial health:  

• Remote, in-office, or hybrid work, with the option of flexible hours to promote balance and performance 
• Group insurance plan and group RRSP with employer participation in effect from day one 
• Minimum of 3 weeks vacation + 5 days personal leave per year 
• Access to a telemedicine service and a complete assistance program for all employees and their family 
• Access to a leading e-learning platform and hours allocated for training and professional development
• More than 40 years of expertise in the health IT field opens the door to many career opportunities 
• Projects integrating Agile methodology 
• Employee discount program  
• An organizational culture rooted in the values of courage, determination, excellence, and collaboration around which we come together to develop technology solutions for the healthcare field. 

If you are interested in this position, we would be very happy to tell you more about the role, the team, and life at LGI Healthcare Solutions.  

Apply now!