Marketing Manager

 

Key Responsibilities:

1. Pre-Opening Marketing Strategy:

   • Develop and implement a detailed pre-opening marketing plan to build brand awareness and drive interest in Fairmont Mumbai.
   • Coordinate with corporate marketing teams to ensure alignment with global Fairmont branding and promotional guidelines.

2. Market Research and Analysis:

   • Conduct thorough market research to understand target demographics, competitors, and market trends in Mumbai’s luxury hospitality sector.
   • Utilize insights to tailor marketing strategies and campaigns effectively.

3. Digital and Social Media Marketing:

   • Create and manage engaging content for the hotel’s website, social media channels, and email marketing campaigns.
   • Oversee the development and execution of SEO, SEM, and social media advertising strategies.

4. Public Relations and Media Outreach:

   • Build and maintain relationships with local, national, and international media to generate buzz and positive coverage for the hotel.
   • Organize and manage press events, media visits, and promotional activities.

5. Partnerships and Promotions:

   • Identify and establish strategic partnerships with local businesses, influencers, and travel agencies to enhance visibility and drive bookings.
   • Develop and manage promotional offers and packages to attract and engage potential guests.

6. Event Planning and Execution:

   • Plan and execute pre-opening events, such as launch parties, VIP previews, and community engagements, to create excitement and generate media interest.
   • Coordinate with vendors, suppliers, and internal teams to ensure successful event delivery.

7. Brand Management:

   • Ensure consistent brand messaging and visual identity across all marketing materials and channels.
   • Monitor and manage brand reputation, addressing any potential issues or negative feedback.

8. Performance Tracking and Reporting:

   • Track and analyze the performance of marketing campaigns and activities using relevant metrics and KPIs.
   • Provide regular reports and recommendations to senior management on marketing effectiveness and ROI.

 

Qualifications

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. Master’s degree is a plus.

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role within the hospitality industry, preferably luxury hotels.
• Proven track record of successful pre-opening marketing campaigns and brand launches.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Exceptional communication, interpersonal, and organizational skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
• Fluency in English; knowledge of additional languages is a plus.