Globe
Regional Marketing Manager
Company
Role
Regional Marketing Manager
Location
Philippines
Job type
Full-time
Found on Mokaru
🔥Recently
Salary
Job description
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
Drives the growth of the prepaid business (GP/TM) in the regionsDevelops a relevant & current regional strategy hinged on a deep understanding of the region, its customers, and the dynamics of the prepaid business
Leads regional insighting & manages the brand metrics of the region, to drive loader growth – acquisition, retention and brand engagement
Job Responsiblities:
REGIONAL INSIGHTS & ANALYTICS
- Drives the regional dash boarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region
- Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)
REGIONAL STRATEGY & EXECUTION
- Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
- Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers
- Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM
REGIONAL MARKETING & MICROMARKET EXECUTION
- Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
- Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
- Executes and ensures alignment of key micromarket programs in the region
- Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
- Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business’ future (strategic business projects/programs)
TALENT BUILDING
- Develops personal training plan to further brand skills based on baseline performance
- Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe’s LCs and LAs
Expected Key Functional Skills
Strong market intelligence and research capabilities to analyze customers, competitors, trends, and opportunities.
Strategic and analytical thinking with the ability to connect diverse business, technology, and market insights.
Data-driven decision-making skills, with a digital-first mindset in developing business strategies and recommendations.
Financial and business acumen to manage resources, profitability, and sustainable growth.
Expertise in business planning, performance analysis, and value creation through innovative and analytical approaches.
Effective stakeholder management and collaboration skills across internal and external partners.
Ability to balance strategic thinking with disciplined execution.
Strong organizational skills with attention to detail and the ability to manage multiple priorities.
Adaptability and agility in fast-paced, innovation-driven environments.
Excellent verbal and written communication skills.
Ownership mindset with a hands-on approach to problem-solving and delivering results.
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
