Regional Head, Retail Media Strategic Accounts

Commercial leader to own and scale Retail Media partnerships across APAC & EU. This role combines team leadership, strategic account ownership, and revenue delivery, with a strong focus on CPG brands and agency groups.

 

You will lead a team responsible for execution and pipeline development, while personally driving the most strategic partnerships and multi-market deals.

 

Key Responsibilities

1. Revenue Ownership & Commercial Leadership

• Own and deliver regional Retail Media revenue targets across CPG, agencies, and non-endemic partners

• Build and maintain a high-quality pipeline  with clear conversion plans

• Lead commercial strategy for multi market deals, ensuring consistency in pricing, packaging, and deal structures

 

2. Team Leadership & Performance Management

• Lead and develop a team of partnership managers / sales leads

• Set clear targets, pipeline expectations, and performance standards

• Drive accountability on execution quality, not just activity

• Coach the team on negotiations, deal structuring, and senior client engagement

 

3. Strategic Account Ownership

• Personally own and grow relationships with top regional CPGs and agency groups

• Lead negotiations for high-value, multi-market partnerships

• Build long-term JBPs embedding Retail Media as a core investment pillar

• Act as executive sponsor for key accounts

 

4. Agency & CPG Growth Engine

• Unlock agency budgets (WPP, Dentsu, Publicis, etc.) to drive incremental demand

• Convert top CPGs into always-on Retail Media investors

• Scale regional deals into structured, repeatable frameworks

 

5. Cross-functional & Market Leadership

• Partner with local commercial and QC teams to ensure strong execution

• Align with product and AdOps to scale solutions and unlock inventory

 

6. Operating Model & Scalability

• Build and standardize best-in-class ways of working (pipeline management, program selling, JBPs)

• Improve forecasting accuracy and commercial discipline across markets

• Ensure the team operates with clear ownership and prioritization

• 6+ years in Retail Media, Digital Advertising, Media Agencies, brand or retailer side on eCommerce related role, ideally within FMCG field

• Proven experience leading commercial teams and delivering revenue targets

• Strong track record closing high-value partnerships with CPGs, media agencies, or retailers.

• Deep expertise in CPG and agency ecosystems

• Exceptional negotiation skills with fluency in English and the ability to influence senior stakeholders.

• Ability to move from strategy → deal → execution without dropping the ball

• Experience building and scaling high-performing teams

• Hands-on leader who still closes deals personally

• High ownership

• Experience managing teams in a fast-paced, dynamic environment, with a strong sense of urgency and attention to detail.