Manager, Aerospace and Defense Marketing

This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression through the sales cycle to close, as well as evolving our account-based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly. The A&D Marketing manager will play an important role in ensuring the A&D marketing strategy and content supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.

Key responsibilities will include:

• Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
• Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
• Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
• Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
• Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
• Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
• Develop and manage strategic brand-building activities that further IFS market positioning
• Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
• Manage A&D marketing budget including planning, forecasting, and results reporting
• Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel

 

Overall Required Competence:

• Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
• Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
• Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
• Excellent verbal, presentation, and written communication skills; fluent English
• Demonstrable ability to communicate how industry solutions achieve business value
• Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
• Highly competent in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn

Required Education & Experience:

• Bachelor's in Business or Marketing or proven success in a similar role previously
• An obvious passion for industry marketing in support of building and scaling a successful industry-leading business

What We’re Offering

• Salary Range: $100,000 CAD -$130,000 CAD + Bonus
• Permanent, Full-time
• Flexible paid time off, including sick and holiday 
• Medical, dental, & vision insurance 
• RRSP Company contribution 
• Life insurance and disability benefits 
• Tuition assistance 
• Community involvement and volunteering events

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.