Product Marketing Manager, Content (Agent-Driven)

WHY GRAVITY? WHY NOW?

Gravity https://www.gravityclimate.com’s core challenge: we have the best product in a crowded market, but lagging name recognition.

This may sound like bad news, but it’s actually the perfect opportunity for ambitious marketers. Carbon management is a complex space, with many inadequate solutions, and Gravity has quickly scaled a product that customers love.

We have the sharpest and most timely positioning in our markets. Our success as measured by revenue, traction across industries, and customer retention is undeniable, but it has jumped ahead of our brand awareness and content library.

Gravity now needs to become well-known faster than our competitors can catch up to our product. We like our odds, but we need to execute.

To that end, we are all hands on deck. You will channel the combined focus of a company that knows what it needs to do to unlock the next phase of growth. Here are some of the resources you’ll have at your disposal:

• A deep bench of executives, advisors, and experts. Our team features climate, energy, and policy wonks, AI natives, industry celebrities like Jigar Shah, and a Rhodes Scholar.
• Customers that love us and prospects that love switching to us. We have churned zero customers to competitors in the last three years and 60% of our customers have switched from a competitor.
• An ambitious product roadmap and an R&D team that ships new features at a pace unheard of in our markets.
• Top analyst firm rankings, alongside older competitors who have raised 10x as much capital with 10x larger teams.

The world also needs what we’re building now more than ever. Commercial energy prices are up over 10% year-over-year, partly from AI demand, and companies need to control costs. Sustainability teams, meanwhile, are eager to go beyond reporting and take action with projects that reduce emissions and deliver returns. We have grown our business almost 30x in 3 years by “skating to where the puck is going”, and we will do it again.

WHAT SUCCESS LOOKS LIKE

Brand awareness is a key bottleneck for Gravity, and content is a key bottleneck for awareness. Success in this role is creating content that makes the world aware of our company and product offerings. This role is exciting for someone who can drive a brisk content and product launch motion. Here are your main responsiblities:

• Your first responsibility is quickly ramping up content production. We are sitting on a motherlode of great ideas that will let you jump in quickly, and our team is always bringing new ideas to the table. Prioritizing, refining, and distributing those ideas will be a key part of the content engine.
• Your second responsibility is to have fresh takes. Our market is crowded and a lot of the marketing is boring and sounds the same. We need to cut through the noise.
• Your third responsibility is content systems building. The team has already doubled content volume – without sacrificing quality – with a library of Claude Skills that you will use, refine, and grow to draft content. You will also create Skills to identify opportunities by keeping tabs on competitors, customers, and the market.
• Your fourth responsibility will be orchestration. You will own the content calendar and be an essential part of executing multi-channel campaigns at high tempo. You will collaborate closely with Product, Sales, Energy Management, Climate Strategy, Sales, and the leadership team, among others.

Intrinsic to all of this: you will develop a deep understanding of our customers and our markets.

WHO THRIVES IN THIS ROLE

The ideal candidate might be in a book club, or a former high school theater person. They may be a bit impatient and hate bureaucracy, but they know how to navigate it. Or they may be completely different! We’ve found that great candidates come from many backgrounds.

The ideal candidate definitely

• Smiles when they ship great content
• Can sniff out AI writing patterns from a mile away
• Enjoys both rapid context switching and applying attention to detail
• Prizes crisp communication and clear deadlines
• Holds themselves and their colleagues to a high standard

They will also ideally have 4-6+ years of experience in product marketing, content marketing, or brand marketing, preferably in a B2B SaaS context, or fields like journalism and speechwriting. They may also know something about energy or sustainability (or not).

GRAVITY PROVIDES

• Competitive salary and meaningful equity.
• 401(k) matching.
• Paid health, vision, dental, and life insurance.
• Unlimited PTO.
• Health & wellness stipend.