Audience Executive

About the Role:

This role supports the development and activation of audience strategies for Volkswagen Group brands at a global level. Sitting at the intersection of audience intelligence and audience creation, the Executive will help translate upstream consumer insights, research and data signals into clear, targetable audiences that can be activated across digital channels.

Working closely with senior audience strategists, activation teams and local markets, this role focuses on applying audience frameworks, building and refining custom audiences within platforms, and ensuring global guidance is practical, consistent and activation‑ready.

Audience Intelligence & Insight Application

• Support the translation of consumer research, audience intelligence and platform signals into defined audience segments.
• Bring together inputs from tools such as Omni, audience research platforms and media insights to inform targeting recommendations.
• Assist in extracting and summarising audience learnings from campaigns and platform data to support planning and optimisation.

Audience Creation & Activation Support

• Build, refine and manage audiences within media platforms and DSPs (e.g. DV360, social platforms), following established global frameworks.
• Support activation teams with audience selection, setup guidance and troubleshooting overlaps or exclusions.
• Assist with the localisation of global audience definitions for local market activation.

Global–Local Collaboration

• You’ll work with teams in different countries to help adapt audience plans so they work in local markets. You’ll support campaign activity by answering questions and helping teams apply audience guidance correctly.

Ways of Working & Knowledge Sharing

• You’ll share useful learnings and updates with teammates, so everyone works in a consistent way. You’ll help keep audience information organised and easy for others to use.

You will likely bring:

• Hands‑on experience or strong interest in digital media and audience targeting.
• Comfort working with data, spreadsheets and basic platform reporting.
• Ability to interpret data from multiple sources and turn it into clear, practical outputs.
• Familiarity with audience creation or targeting tools and platforms.
• Strong written and verbal communication skills, with confidence working in international team environments.
• Good organisational skills with the ability to manage multiple workstreams simultaneously.

Personal profile:

• Curious, positive and keen to learn more about audience strategy, data and digital media.
• Detail‑oriented with a structured approach to tasks.
• Comfortable working collaboratively in close‑knit teams.
• Able to prioritise workload and deliver under deadlines.
• Open to feedback and keen to develop skills over time.

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.