Account Executive III, Sales

This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.

Key Responsibilities:

• Sales & Revenue Generation: Build and grow revenue by contacting existing clients and pursuing new prospects.
• Advertising Strategies: Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.
• Client Relationships: Establish strong, long-lasting relationships with the local business community.
• Sales Presentations & Negotiations: Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.
• Ad Development & Placement: Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content.

Requirements & Skills:

• Education: A bachelor’s degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
• Experience: Prior experience in sales, preferably in advertising, is often beneficial.
• Technical Proficiency: Comfortable using computer software like Microsoft Word and Excel.
• Driver's License: A valid driver's license with an acceptable driving record.