Brand Manager

• The job holder will have full responsibility for developing best in –class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain the volume, market share and brand KPI objectives.
• Help shape the 3 year business plan, for the brand with emphasis on an 18 month horizon.
• Understand and leverage consumer passion points and develop briefing strategy and guidelines for brand communications programs aligned with the activation platform.
• Interface with agencies; manage agency performance contracts and stewards relationship.
• Manage and evaluate third party suppliers to ensure excellence in delivered across the marketing mix.
• Execute PR/digital management /new media approaches using input from media team and brand strategy and plan.
• Responsible for sponsorship execution in ATL domain in conjunction with sponsorship manger.
• Responsible for region-specific campaigns including radio, outdoor and print specific initiatives.
• Co-create brief and manage ATL components of TTL campaigns, manages ATL budgets (media, production, fees).

• This is a management position and the successful applicant will be expected to have the following minimum qualification.
• A tertiary degree preferably masters.
• 5 years experience in Marketing as a Manager in another FMCG company (preferably Multinational)
• “Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for a new and existing products.
• Strong management and team building skills, with successful experience leading cross-function teams.
• Excellent communication skills, including fluent English in written and spoken.
• Must be highly computer literate.

 

The candidate must be very good in Graphic Design and Animation.