BRAND MANAGER

Responsible for initiating, planning, implementing, control and co-ordination of the volume driving and market share-gaining activities

Conceptualize and develop strategic brand equity building effort priorities and annual brand plans.

Follow through implementation of the brand plans to ensure attainment of business objectives.

Work with sales management team to ensure realization of sales, distribution and profit objectives of the category.

Identify the brand market research needs: to generate a bank of consumer and customer insight for brand activities. I

Manage advertising agency to ensure strategic, efficient and effective Agency support.

Charts plan on how to ensure that brands are ahead of fire competition.

A good first degree in Social Sciences or Humanities.

Minimum of 5-8 years experience managing brands preferably in a FMCG company

Sound writing and oral communication skills,

Persuasive and negotiation skills.

Organizational skills.

Good analytical skills