Marketing Campaign Manager

Campaign Ownership & Demand Creation 

• Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running. 

• Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve {field service and maintenance}, Comply {compliance}, and Flow {manufacturing}. 

• Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams.  

• Prioritize campaign development based on pipeline gaps, regional targets, industry focus areas {energy, utilities, aerospace, manufacturing, asset-intensive industries}, and product milestones. 

• Flex from creative concept development to email and landing page marketing copy, A/B test, and measurement and analytics reporting.  

• Prepare campaign overview decks and consistently report on results to leadership. 

AI-First Marketing Infrastructure 

• Partner with the Head of Marketing to architect and operate an AI-first marketing stack - one where AI tools aren't bolted on but are the default way work gets done. 

• Become proficient in Claude Cowork for executing multi-step marketing workflows: research synthesis, content assembly, campaign reporting, and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session. 

• Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets, landing page prototypes, one-pagers, pitch decks, and social content as needed. 

• Evaluate and integrate new AI capabilities as they ship. The infrastructure isn't static: you'll help decide what gets adopted, what gets retired, and help advise how each tool should connect to our broader HubSpot/CRM ecosystem.  

Cross-Functional Collaboration 

• Partner closely with Product Marketing to convert product positioning, customer use cases, and proof points into external-facing, compelling messaging. 

• Serve as the bridge between strategic objectives and execution, ensuring teams are prioritized, informed, and equipped to deliver against business goals. 

• Monitor execution progress, remove blockers, and ensure on-time, high-quality delivery. 

• Work with sales, BDRs, and solution teams to ensure customer-facing teams are empowered with campaign assets to support their outreach, from ABM plays to videos, collateral, webinar invites, and beyond. 

• Align with central IFS marketing to ensure Nexus Black is consistently represented as IFS's strategic, differentiated industrial AI capability. 

Content, Operations & Optimization 

• Own creation of high-impact content and assets that explain industrial AI in terms that resonate with field service leaders, maintenance engineers, plant managers, and operations executives - not just general techy and AI audiences. 

• Operate directly within HubSpot, managing campaigns, attribution, reporting, and optimization. 

• Analyze campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution. 

Web, Digital & Market Presence 

• Help own and evolve nexusblack.com, from content planning, to driving traffic, A/B testing and optimization, and converting. 

• Collaborate with AEO/SEO and digital teams to improve discoverability and relevance for key terms across predictive maintenance, field service AI, compliance automation, and manufacturing intelligence, and more! 

• Get comfortable learning the CMS for on-site updates as needed. 

Budget and Vendors

• Manage ongoing budget tracking and vendor invoicing, ensuring financial accuracy and compliance

 

Why This Role Matters 

This role directly supports NxB's mission to lead the market in enterprise-grade industrial AI. The Campaign Marketing Manager ensures that NxB’s differentiation and vision translates into market demand, sales momentum, and measurable pipeline impact. 

And: this person will help build what an AI-first marketing team actually looks like in practice. Not the conference-talk version. The real one - where the infrastructure, the workflows, and the daily operating rhythm are designed around what AI can do today to help our small but mighty team! 

 

• Flexibility, adaptability, and resourcefulness in fast-paced, changing environments
• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required. 
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.
• Ability to act with tact and discretion and a sense of humor.  Be resourceful and reliable in the identification of solutions and handling of complex situations.
• Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based

 

 

Reporting to: Head of Marketing, Nexus Black