Senior Instructional Designer, Sales Excellence

Overview: The Sales Instructional Designer is responsible for designing and scaling enablement programs that directly improve seller performance and revenue outcomes. This role partners cross-functionally with Sales, Product, and Sales Excellence to translate go-to-market strategy into structured learning experiences, tools, and reinforcement systems that drive measurable impact. The Sales Instructional Designer will lead needs analysis, curriculum architecture, content development, and performance measurements for a growing mid-market sales organization. The role requires strong analytical capability, business acumen, and the ability to consult with senior sales leaders to diagnose execution gaps and implement scalable solutions.

Duties and Responsibilities:

• Design and deliver high-impact sales enablement programs that improve seller productivity, win rates, and quota attainment.
• Conduct data-driven needs analyses using sales performance metrics to identify execution gaps and prioritize enablement initiatives.
• Lead onboarding strategy to reduce time-to-ramp and accelerate early revenue contribution.
• Develop advanced skills training for sellers and frontline managers focused on discovery, deal strategy, multi-threaded selling, and closing execution.
• Build scalable enablement systems including playbooks, messaging frameworks, competitive positioning tools, and reinforcement programs.
• Partner cross-functionally with Sales Leadership, Product, and Sales Excellence to align enablement initiatives with go-to-market strategy and growth priorities.
• Establish measurable success criteria for all programs and implement reporting to track impact on time-to-quota, forecast accuracy, deal velocity, and bookings.
• Translate complex product and market information into practical, field-ready tools that improve sales execution in live deal environments.
• Leverage learning technology and enablement platforms to support blended learning experiences (live, virtual, on-demand, reinforcement);
• Collaborate with subject matter experts to ensure content accuracy, relevance, and real-world applicability.
• Manage external vendors and learning partners as appropriate to maintain quality and scalability.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Employer.

Job Requirements:

• Minimum 5 years of experience in instructional design, enablement, and course materials development.
• Minimum 2 years of experience designing learning solutions specifically for sales or revenue-generating teams.
• Demonstrated knowledge and expertise in instructional design, adult learning theory, and performance-based enablement principles.
• Ability to manage, prioritize, schedule, and meet project deadlines in a fast-paced, revenue-driven environment.
• Strong proficiency with MS Office, modern instructional design and authoring tools, AI-enabled development tools, and Learning Management Systems (LMS).
• Demonstrated ability to align learning initiatives to measurable business metrics such as time-to-ramp, win rates, quota attainment, deal velocity, and forecast accuracy.
• Ability to understand and translate complex product, market, and sales concepts into clear, actionable learning content.
• Accomplished presentation and facilitation skills, including development and delivery of instructor-led and virtual sessions.
• Strong analytical skills with the ability to use performance data to evaluate program effectiveness and drive continuous improvement.
• Strong writing, editing, and content development skills with high attention to detail.
• Ability to work both independently and collaboratively with Sales Leadership, Product teams, and cross-functional stakeholders.
• Ability to thrive in a dynamic, high-growth environment with changing priorities and tight timelines.

Education:

• Bachelor’s degree in a related field required or equivalent experience.

Physical Demands and Work Environment:

• Sedentary work ( i.e. sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions; and
• Travel for this position will include less than 5% locally usually for training purposes.