Wundermanthompson
Freelancer Community Manager
Salary
Job description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
The Community Manager is the voice and advocate for our clients within the social media landscape. This role requires a highly motivated and digitally savvy individual with a passion for social media, a deep understanding of online communities, and exceptional communication skills. The Community Manager will be responsible for developing and executing social media strategies, managing online communities, fostering engagement, and monitoring brand reputation across various platforms
Strategy & Planning:
- Develop and implement social media strategies aligned with client objectives and brand guidelines.
- Conduct social listening and competitive analysis to inform strategy development.
- Set key performance indicators (KPIs) and track progress towards goals.
- Stay up to date with the latest social media platform updates, algorithms, and advertising policies.
Content Creation & Curation:
- Create engaging, platform-specific content (text, images, videos) that sparks conversation and drives community growth.
- Curate relevant content from other sources to share with the community.
- Manage content calendars and ensure timely publishing.
Community Management & Engagement:
- Manage and moderate online communities, responding to comments, inquiries, and feedback in a timely and professional manner.
- Foster a positive and inclusive community environment.
- Proactively engage with community members and build relationships.
- Identify and nurture brand advocates and influencers.
Reporting & Analysis:
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and identify areas for improvement.
- Compile regular reports on social media performance, including key metrics and insights.
- Provide data-driven recommendations for optimizing social media strategy.
Collaboration & Communication:
- Collaborate with internal teams (creative, strategy, analytics) to ensure seamless campaign execution and achieve client goals.
- Participate in client meetings and presentations, providing insights and recommendations on social media strategy
- Communicate effectively with clients and stakeholders on social media performance and strategy.
Reputation Management:
- Proactively identify and manage potential online reputation issues.
- Respond to negative comments and feedback in a professional and constructive manner.
What you'll need:
- 2+ years of experience managing social media communities for brands, preferably within an agency setting.
- Proven track record of developing and executing successful social media campaigns.
- Excellent written and verbal communication skills, with a strong understanding of social media tone and voice.
- In-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
- Proficiency in social media management tools.
- Experience with social listening and analytics tools.
- Strong understanding of social media advertising and campaign management.
- Ability to work independently and as part of a team.
- Excellent organizational and time management skills.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
