Digital Marketing Lead

The role:

My client is looking for an experienced digital marketeer to take a central role in the launch and scaling of an innovative new B2C digital collectibles trading game.

Responsibilities:

• delivering strategy for the initial launch (Q1 2019) and scaled roll-out (Q3 2019) of the app

• delivering the strategy, creation, execution and monitoring of on-going digital marketing and social media campaigns, using a combination of owned and partner channels

• delivering data-led insights and iterative test & learn to optimise strategy and spend 

• identifying influencers and other strategic media partnerships to drive brand / product adoption

• liase directly with the social media and marketing teams in some of the world’s largest football clubs to drive effective delivery of partner social media support activations 

• overseeing and/or creating social media copy / content 

• overseeing and/or engaging with a growing community of users globally in app and on social platforms

• line management of social media / community manager(s) 

Must have skills & experience:

• minimum of 3+ years in a senior digital marketing role, ideally for a consumer-facing business • an experienced all-round digital marketeer, with demonstrable expertise in social media across established and emerging channels, creative content and campaign strategy, influencer engagement, paid advertising, re-targeting, CRM, emails and analytics.

• experience of having launched and scaled a B2C native app – ideally in the gaming, sports or content sectors – and having played a central role in successful consumer adoption. 

 • an excellent communicator, confident in building direct relationships with key stakeholders (e.g. Club social media / marketing teams) to extend the value of those relationships.

• experience of implementing tone-of-voice and brand-building across various platforms. 

 • be a self-starter, able to work autonomously, with experience of managing / mentoring junior staff 

• demonstrable interest or passion for sport, ideally football

• highly ambitious to develop this role in an innovative and entrepreneurial start-up environment 

Nice-to-have skills & experience:

 • experience of creative and/or art direction 

• experience in image-manipulation software (e.g. Photoshop)

• non-English language skills

The offer 

 • Competitive salary based on experience up to £55K

• Competitve benefits package including unlimited holidays, private medical insurance, enhanced pension contribution, gym membership and travel insurance. 

 • Relaxed and fun office environment in the heart of Shoreditch