Senior Product Marketing Manager, EMEA

About the Role

We are looking for a Senior Solutions Product Marketing Manager to join our Product + Portfolio Marketing team and own Fivetran's solutions marketing program end-to-end. This is a highly strategic, cross-functional role responsible for building and scaling how Fivetran goes to market around customer use cases and solutions, translating technical capabilities into compelling, outcome-based narratives that resonate with both technical and business buyers. As the owner of this program, you will iterate on the framework, set the strategy, and drive execution across use cases, solution positioning, and the assets that bring them to life for sellers, partners, and customers.

You'll work with Sales and Marketing to ensure the solutions framework is adopted in the field and activated across campaigns and programs, while also partnering with Product to keep solution positioning grounded in specific products. You'll engage personas spanning data engineers and architects to analytics leaders, CDOs, and CIOs, connecting technical capabilities to business outcomes across the modern data landscape.

This is a full-time position based out of our Dublin office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You'll Do

• Solutions Program Ownership: Own Fivetran's solutions marketing framework, including use case categories, technical and business use cases, and solution positioning. Build and maintain a scalable program that connects customer pain points and buying triggers to Fivetran's platform capabilities. Establish a review cadence to keep use cases, solutions, and messaging current as the market and product evolve. As the program matures, develop an industry vertical layer that connects Fivetran's solutions to the specific challenges and use cases of priority industries such as retail, financial services, healthcare, and manufacturing.
• Messaging and Positioning: Develop differentiated, outcome-based messaging and positioning for each priority use case and solution, tailored to relevant buyer personas and segments. Translate complex technical concepts into clear value narratives that resonate across the buyer journey, from initial discovery through evaluation and expansion. Partner with Product to ensure solution positioning is grounded in platform capabilities and reflects the latest product priorities.
• Sales Adoption and Iteration: Partner closely with Sales leadership, AEs, BDRs, SEs, and CSMs to drive adoption of the solutions selling framework in the field. Actively gather feedback on what messaging is landing, which discovery questions are effective, and where sellers are running into gaps or objections, then use that input to continuously iterate on the framework and assets.
• Content and Sales Enablement: Build and maintain a comprehensive bill of materials for solutions selling, including solution briefs, discovery question guides, reference architecture diagrams, sales playbooks, and competitive battle cards. Partner with Sales Enablement to train and equip sellers with the tools and context they need to lead use case-driven conversations. Map customer success stories and case studies to priority use cases to support pipeline and expansion motions.
• Cross-Functional Collaboration: Serve as the connective tissue between Product, Sales, Marketing, and Enablement, aligning stakeholders on priorities, messaging, and delivery timelines. Collaborate with Partner Marketing to develop joint solution plays with key ecosystem partners such as Snowflake and Databricks. Partner with Demand Generation and Campaign teams to ensure use case and solution messaging is activated across marketing channels and sales motions.
• Customer and Market Intelligence: Conduct ongoing research into customer buying patterns, competitive positioning, and partner strategies to inform and validate use case and solution priorities. Synthesize inputs from win/loss analysis, sales calls, seller feedback, and industry analyst conversations to continuously sharpen positioning.

Skills We're Looking For

• 5–8 years of experience in product marketing, solutions marketing, sales engineering, or a related GTM function, ideally at a B2B data or enterprise SaaS company
• Proven experience owning a solutions or use case marketing program, including defining frameworks, building messaging, and delivering enablement assets at scale
• Familiarity with industry vertical go-to-market motions and how solution positioning shifts across verticals such as retail, financial services, or manufacturing
• Understanding of enterprise sales motions, including new business and expansion plays, and how solutions-based selling fits into each
• Understanding of the modern data ecosystem, including data integration, cloud data warehouses, data lakes, and emerging AI and analytics use cases
• Experience working cross-functionally across Sales, Product, SE, and Enablement teams to align on priorities and drive execution
• Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, mediums, and stages of the buyer journey
• Strong project management skills with the ability to manage a complex, multi-workstream program and meet deadlines in a fast-moving environment
• A data-driven mindset, comfortable using win/loss data, pipeline metrics, and content performance to inform decisions and measure program impact

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