Manager Marketing

Role Summary

Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing—while coaching a high-performing team.

 

Key Responsibilities

• Campaigns & Seasonal Calendar
   

  • Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.
     

  • Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.
     

• ROI & Performance Management
   

  • Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.
     

  • Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).
     

• Customer Segmentation
   

  • Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.
     

  • Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food → QC).
     

• CRM / Lifecycle Marketing
   

  • Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.
     

  • Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).
     

• MAU Growth & User Acquisition
   

  • Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.
     

  • Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.
     

• Demand Generation
   

  • Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.
     

  • Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.
     

• Team Leadership
   

  • Lead, coach, and develop 2 Senior Specialists.
     

• Compliance & Brand
   

  • Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Success Metrics (KPIs)

• MAU growth and orders per MAU
   

• New user and reactivation volume; CAC & CAC payback
   

• Retention & frequency (D7/D30 reorder rate, cohort survival)
   

• ROAS/ROI by channel and campaign; voucher efficiency
   

• CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control
   

• GMV, AOV, and category mix (Food vs. QC)

• Attribution & tracking health (match rates, data completeness)

 

Qualifications

• 5–8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
   

• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
   

• Experience building and leading small, high-impact teams.

• Experience in MENA region 
   

Skills & Tools

• Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
   

• Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus).
   

• CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration.
   

• Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
   

• Excellent brief writing, creative testing, and stakeholder management.