Associate Manager, Loyalty Engagement

Overview The Associate Manager of Loyalty Engagement is responsible for driving member value and engagement after enrollment by ensuring loyalty program benefits are compelling, easy to use, and financially sound for the business. This role executes the strategy for the redemption center, focusing on the reward mix and engagement mechanics such as games and sweepstakes and will work closely with Loyalty Operations and external partners to deliver a best‑in‑class member experience. The Associate Manager will focus on optimizing how and where members redeem points to balance member satisfaction with the organization’s financial goals. Responsibilities Key Responsibilities Member Engagement & Benefit Utilization Ensure members actively leverage loyalty program benefits post enrollment through compelling redemption and engagement tactics. Identify opportunities to improve discovery, relevance, and usage of rewards. Partner with Loyalty Marketing and CRM teams to support engagement messaging tied to rewards, games, and sweepstakes. Redemption Center Strategy & Reward Mix Execute the redemption center strategy, ensuring a relevant and balanced assortment of rewards. Manage reward mix across categories to encourage diversified point redemption that delivers financial benefit to the organization. Monitor redemption behavior and trends to inform reward assortment decisions and optimization opportunities. Ensure point values align with fair market value targets based on item cost, margin considerations, and program economics. Financial & Program Optimization Track and manage points redemption performance against targets, including cost per point redeemed and category mix. Identify opportunities to improve financial efficiency without compromising member perceived value. Partner with Analytics and Finance teams to understand redemption economics and recommend adjustments. Operational & Cross‑Functional Collaboration Work closely with Loyalty Operations to support reward setup, maintenance, and execution within the redemption center. Brief and collaborate with creative partners on reward tiles and redemption center merchandising to ensure alignment with brand standards. Serve as a key liaison between engagement strategy and operational execution. Gamification & Sweepstakes Management Help manage the relationship with the gamification vendor, ensuring gameplay mechanics and marketing align with brand guidelines and member expectations. Coordinate marketing and merchandising support for games, including timing, placement, and messaging. Provide sweepstakes details and requirements to the loyalty operations team to support rule creation and legal approvals. Ensure sweepstakes, games, and other rewards are clearly communicated, compliant, and easy for members to understand. Operational & Cross‑Functional Collaboration Work closely with Loyalty Operations to support reward setup, maintenance, and execution within the redemption center. Brief and collaborate with creative partners on reward tiles and redemption center merchandising to ensure alignment with brand standards. Serve as a key liaison between engagement strategy and operational execution. Gamification & Sweepstakes Management Help manage the relationship with the gamification vendor, ensuring gameplay mechanics and marketing align with brand guidelines and member expectations. Coordinate marketing and merchandising support for games, including timing, placement, and messaging. Provide sweepstakes details and requirements to the loyalty operations team to support rule creation and legal approvals. Ensure sweepstakes, games, and other rewards are clearly communicated, compliant, and easy for members to understand. Qualifications Qualifications Bachelor’s degree in Marketing, Business, Finance, or a related field. 2–4 years of experience in loyalty, CRM, digital engagement, merchandising, or promotions management. Experience managing or merchandising rewards, incentives, or promotional offers. Strong understanding of points‑based programs, redemption mechanics, or customer engagement levers. Analytical mindset with the ability to balance member value and financial impact. Strong cross‑functional collaboration skills, especially with operations, creative, legal, and external partners. Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously. Preferred Skills Experience with redemption platforms, loyalty CMS tools, or gamification vendors. Familiarity with sweepstakes, contests, or regulated promotions. Retail or e‑commerce loyalty experience a plus. At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience. Benefits The annual base salary range is $65,000-$73,000. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below. Foot Locker Benefits: Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups Key Responsibilities Member Engagement & Benefit Utilization Ensure members actively leverage loyalty program benefits post enrollment through compelling redemption and engagement tactics. Identify opportunities to improve discovery, relevance, and usage of rewards. Partner with Loyalty Marketing and CRM teams to support engagement messaging tied to rewards, games, and sweepstakes. Redemption Center Strategy & Reward Mix Execute the redemption center strategy, ensuring a relevant and balanced assortment of rewards. Manage reward mix across categories to encourage diversified point redemption that delivers financial benefit to the organization. Monitor redemption behavior and trends to inform reward assortment decisions and optimization opportunities. Ensure point values align with fair market value targets based on item cost, margin considerations, and program economics. Financial & Program Optimization Track and manage points redemption performance against targets, including cost per point redeemed and category mix. Identify opportunities to improve financial efficiency without compromising member perceived value. Partner with Analytics and Finance teams to understand redemption economics and recommend adjustments. Operational & Cross‑Functional Collaboration Work closely with Loyalty Operations to support reward setup, maintenance, and execution within the redemption center. Brief and collaborate with creative partners on reward tiles and redemption center merchandising to ensure alignment with brand standards. Serve as a key liaison between engagement strategy and operational execution. Gamification & Sweepstakes Management Help manage the relationship with the gamification vendor, ensuring gameplay mechanics and marketing align with brand guidelines and member expectations. Coordinate marketing and merchandising support for games, including timing, placement, and messaging. Provide sweepstakes details and requirements to the loyalty operations team to support rule creation and legal approvals. Ensure sweepstakes, games, and other rewards are clearly communicated, compliant, and easy for members to understand. Operational & Cross‑Functional Collaboration Work closely with Loyalty Operations to support reward setup, maintenance, and execution within the redemption center. Brief and collaborate with creative partners on reward tiles and redemption center merchandising to ensure alignment with brand standards. Serve as a key liaison between engagement strategy and operational execution. Gamification & Sweepstakes Management Help manage the relationship with the gamification vendor, ensuring gameplay mechanics and marketing align with brand guidelines and member expectations. Coordinate marketing and merchandising support for games, including timing, placement, and messaging. Provide sweepstakes details and requirements to the loyalty operations team to support rule creation and legal approvals. Ensure sweepstakes, games, and other rewards are clearly communicated, compliant, and easy for members to understand. Qualifications Bachelor’s degree in Marketing, Business, Finance, or a related field. 2–4 years of experience in loyalty, CRM, digital engagement, merchandising, or promotions management. Experience managing or merchandising rewards, incentives, or promotional offers. Strong understanding of points‑based programs, redemption mechanics, or customer engagement levers. Analytical mindset with the ability to balance member value and financial impact. Strong cross‑functional collaboration skills, especially with operations, creative, legal, and external partners. Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously. Preferred Skills Experience with redemption platforms, loyalty CMS tools, or gamification vendors. Familiarity with sweepstakes, contests, or regulated promotions. Retail or e‑commerce loyalty experience a plus. At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.