Director Brand, Content & Campaigns

Position Summary

Ubisoft is seeking a Director, Brand, Content & Campaigns to lead and orchestrate the global expression of the Ubisoft brand across corporate, employer, and strategic narratives.

Reporting directly to the Chief Communications Officer (CCO), this international role plays a central role in shaping how Ubisoft speaks to the world — through its brand platform, content ecosystem and highly creative integrated 360° campaigns aligned with business priorities.

This role combines strategic leadership, creative direction, and operational excellence, working closely with internal stakeholders and external partners worldwide.

 

Responsibilities and Duties

Brand Strategy & Stewardship

• Own and evolve the Ubisoft brand in alignment with the company strategy, values, and longterm vision.
• Act as the guardian of Ubisoft brand consistency and relevance across all touchpoints (corporate, employer, institutional, owned channels, campaigns).
• Define and animate brand frameworks, messaging architectures, and visual/verbal guidelines at a global level.
• Ensure consistency and coherence between the Ubisoft brand and other brands within the Ubisoft ecosystem, including Creative Houses.

Content Strategy & Creation

• Lead the global content ecosystem, overseeing content strategy, planning, and production across formats (editorial, video, social, executive content, immersive storytelling).
• Manage and inspire content creation teams (in‑house and external), ensuring high creative standards, relevance, and cultural impact.
• Ensure content supports reputation, engagement, and narrative leadership, not just visibility.

360° Campaign Leadership

• Design and drive integrated creative 360° communication campaigns aligned with Ubisoft’s key business and reputational priorities.
• Oversee campaign planning, creative development, rollout, and performance measurement across markets and channels.
• Ensure campaigns are insight‑driven, locally adaptable, and globally coherent.

Cross‑Functional & International Leadership

• Act as a central connector between Corporate Communications, Creative Houses, and Publishing (marketing and sales).
• Partner closely with regional teams and local communications leads to ensure global strategies are relevant and executable locally.
• Manage agencies and strategic partners (creative, content, production, media) at an international level.

Governance, Performance & Innovation

• Define KPIs and measurement frameworks for brand health, content effectiveness, and campaign impact.
• Continuously identify opportunities for innovation in storytelling, formats, platforms, and technologies.

 

• Significant experience in brand, communications, content and/or campaign leadership roles, ideally in international and matrixed organizations.
• Proven experience leading global brands, complex content operations, and large‑scale integrated campaigns.
• Strong strategic mindset with the ability to translate strategy into powerful creative execution.
• Strong understanding of reputation, cultural dynamics, and corporate storytelling.
• Experience in media, entertainment, technology, or creative industries is a strong plus.
• Excellent leadership skills, able to manage senior teams.
• Positive leader who believes in the power of diversity – authentic, honest, and knows how to create a climate of trust.
• Outstanding communication and interpersonal skills, capable of engaging and inspiring diverse stakeholders at all levels.
• Fluent English and French required (written and spoken).