JP Tire_RE Pricing&Product Management Specialist

Mission / Purpose of the position
Drive profitable growth for PLT Japan by integrating Pricing, Product Management, and Market Intelligence into a cohesive, data-driven function: establish a clear pricing strategy and governance based on market and competitor insights to optimize margins; manage product portfolio positioning and lifecycle to ensure strong market fit and competitive differentiation; and deliver actionable intelligence on market trends, pricing dynamics, and competitor activities to support faster, fact-based decision-making—ultimately strengthening sales effectiveness and enabling sustainable profit growth.

Pricing Strategy & Governance

• Develop and implement a transparent and competitive pricing strategy across segments
• Define pricing positioning based on market and competitor benchmarks
• Establish and manage pricing policies, guidelines, and approval processes
• Lead pricing for new product launches and portfolio repositioning
• Drive market segmentation through pricing logic and strategic recommendations

Pricing Execution & Commercial Support

• Set up and maintain structured price lists aligned with strategy
• Monitor market dynamics and propose promotion schemes under profitability guidelines
• Communicate pricing and promotions to internal and external stakeholders
• Support Sales with pricing tools, negotiation logic, and campaign frameworks

Pricing Intelligence & Profitability Management

• Develop and deliver pricing reports and analysis to management and HQ
• Monitor competitor pricing, market trends, and cost developments
• Steer product profitability and mix in close cooperation with Controlling
• Provide data-driven recommendations for price adjustments and margin optimization

Product Strategy & Portfolio Management

• Develop and execute product strategy and roadmap aligned with market needs and company goals
• Define product positioning, segmentation, and role within portfolio
• Optimize local product portfolio (line-up, fitment, lifecycle management)
• Identify market gaps and opportunities for new products or enhancements
• Collaborate with HQ, R&D, and Supply for product development and allocation

Product Launch & Go-to-Market Execution

• Lead new product / new size business planning and market introduction
• Develop product positioning strategies, contribute to go-to-market execution
• Create product messaging, catalogues, and sales materials
• Ensure execution of launch readiness (training, documentation, promotion) 
• Ensure product compliance with JATMA labeling and regulatory requirements, including coordination of test schedules with HQ/R&D and leading local implementation

Marketing Intelligence & Data Management

• Define and manage a structured marketing intelligence databank, including update procedures and governance
• Ensure regular data updates via internal sources and external agencies, improving data accuracy and efficiency
• Continuously enhance databank functions based on internal/external needs
• Maintain a monthly market intelligence update, including newsletters and industry news highlights
• Contribute to build and maintain dashboard/data update to support decision-making

Cross-functional Collaboration & Stakeholder Management

• Act as key interface between HQ, Sales, Marketing, Controlling, and R&D
• Present local market insights and product strategy in HQ functional meetings
• Provide product and pricing training/support to internal teams
• Ensure alignment across functions to drive effective execution and business impact

Internal Marketing Team Collaboration

• Work closely with PR/Communications to align product messaging, brand positioning, and key storytelling based on product strategy and market insight
• Provide market intelligence insights to guide campaign planning, media focus, and target audience definition
• Co-develop go-to-market plans, ensuring alignment across product positioning, pricing logic, and communication strategy, and support product launch execution
• Act as the bridge to ensure marketing activities are grounded in product value and commercial reality, and that field feedback is looped back into product and pricing decisions

Core Requirements

• Bachelor’s degree in Business, Marketing, Economics, Engineering, or related field
• Business level Japanese and English
• Strong analytical background; knowledge of data analysis tools (Excel, BI tools) 
• Around 3–7 years of experience in Pricing, Product Management, Market Analysis, or Commercial roles
• Good understanding of market trends, competitor analysis, and customer needs
• Ability to manage multiple tasks and work in a fast-paced environment
• Demonstrated ability to lead cross-functional initiatives and drive alignment across departments
• Ability to take ownership and drive projects independently in a dynamic environment

Preferred Qualifications

• Advanced degree (MBA or equivalent)
• Experience in automotive, tire industry, or related sectors
• Experience supporting product launches, or go-to-market activities
• Experience in supporting or guiding team members and stakeholders
• Experience working in an international or cross-cultural environment

CV (Rirekisho) in Japanese and Work History in Japanese/English are required.

Ready to drive with Continental? Take the first step and fill in the online application.