Sales Events Manager

Requirements:

Education: Degree or background in Business Administration, Marketing, Sales, Economics, Commerce, Event Management, Tourism, or related fields (preferred).

Experience: Minimum of 3 years in wedding planning, events, hospitality, or entertainment, preferably in commercial and management-focused positions within the hotel industry (luxury segment preferred).

Knowledge

• Strong relationships with wedding planners, venues, and key market players at both national and international levels.

• Active connections with public relations professionals and event promoters.

• Experience in event production, operations, and logistics.

• Strong network within the event production and meeting planner community in Mexico City and the United States.

• Understanding of how social and events industry trade shows and fairs operate.

• Development and implementation of venue-based programs.

• Coordination and operational execution of events.

• Analysis of projections and forecasting.

• Design and implementation of seasonal promotions.

• Proficiency in Sales & Catering systems.

Key Responsibilities and Duties1. Development of Commercial Strategies

• Design and implement sales and marketing strategies aimed at increasing market share and maximizing food and beverage revenue through events.

• Identify market trends, customer needs, and market conditions to generate business opportunities aligned with the optimal operation of venues and the hotel.

2. Team Leadership

• Lead, train, and motivate the event sales team, ensuring alignment with hotel objectives and service standards.

• Conduct regular performance evaluations and provide ongoing feedback.

3. Client Relationship Management

• Develop and strengthen strategic relationships with clients, corporate accounts, and agencies.

• Serve as the main point of contact for key accounts, ensuring their expectations are met.

4. Event Coordination

• Oversee the planning and execution of events, ensuring client requirements are fulfilled.

• Coordinate with internal departments such as catering, operations, and marketing to ensure seamless execution.

5. Negotiation and Sales Closing

• Effectively present the hotel’s services and negotiate contracts under favorable conditions for both parties.

• Ensure successful deal closures and maximize the value of each opportunity.

6. Financial Management and Forecasting

• Define and manage annual budgets and revenue forecasts for the department.

• Monitor commercial performance and adjust strategies according to results.

7. Market and Competitive Analysis

• Monitor market trends and competitor activities to maintain competitiveness.

• Propose new initiatives, services, and trends applicable to the business.

8. Promotion and Marketing

• Collaborate with the marketing team on campaigns and promotional materials focused on events.

• Represent the hotel at trade shows, exhibitions, and industry events.

9. Post-Event Follow-Up

• Ensure collection of post-event feedback to measure satisfaction and identify areas for improvement.

• Implement continuous improvement actions based on the results obtained.

10. Reporting and Analysis

• Generate periodic reports on sales performance, event pipeline, and forecasts.

• Evaluate the effectiveness of implemented strategies and make adjustments based on results.