Retail Search Marketing Manager

Overview The Retail Search Marketing Manager owns retail media search strategy, execution, and investment optimization for assigned retailers across the PepsiCo North America Commerce business. This is a hands-on, player/coach role responsible for managing search campaigns end to end—setting strategy, executing directly within platforms, and continuously optimizing performance across the full PepsiCo brand portfolio. This role partners closely with senior Marketing and Sales stakeholders, Finance, retail media networks, and analytics teams to drive measurable business impact. You will manage day-to-day campaign execution and budget pacing while shaping longer-term strategy through testing, measurement innovation, and retailer collaboration. Retail media search represents a significant portion of PepsiCo’s digital commerce investment, and this role plays a critical role in maximizing its value through strong execution, sound investment decisions, and data-driven recommendations. Responsibilities Retail Media Search Execution & Optimization Own the end-to-end execution of retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands Operate hands-on-keyboard within search platforms to build, launch, optimize, and scale campaigns Optimize performance at regular cadence against key KPIs, ensuring deployment of best practices across all search activity Proactively identify opportunities to grow campaign impact through new strategies and tactics, including keyword expansion, creative and landing page testing, automation pilots, and enhanced search structures Develop retailer-specific search strategies that account for differences in auction dynamics, onsite placements, and shopper behavior Budget Ownership & Investment Strategy Own forecasting, pacing, and optimization of large-scale retail media search budgets, partnering closely with Finance and internal systems teams Make day-to-day and longer-term investment allocation decisions across brands, retailers, and calendar periods, proactively recommending shifts to drive optimal outcomes Build and advocate for investment recommendations, outlining tradeoffs, scenario impacts, and opportunity cost to senior stakeholders Retailer Partnership & Advanced Testing Act as a primary partner to retail media networks (with a strong focus on Instacart), collaborating on roadmap opportunities, testing capabilities, and performance improvement Pressure-test new platform capabilities and co-develop pilots to enhance PepsiCo’s retail media performance Advocate for and design stronger measurement approaches, including incrementality, lift, and causal test frameworks with clear hypotheses and success criteria Reporting, Measurement & Insights Develop and lead retail media search reporting frameworks that help stakeholders clearly understand channel effectiveness and business impact Work hands-on with raw data extracts and Excel-based analysis to synthesize performance insights and actionable recommendations Partner with analytics and data science teams to evolve measurement approaches (e.g., iROAS, value-based KPIs), moving beyond standard platform ROAS Test, evaluate, and scale automation capabilities that deliver measurable performance improvement Cross Functional Collaboration Partner closely with Sales, Marketing, Finance, Digital/Tech, and Analytics teams to align retail media search strategy with broader business objectives Translate business requirements into clear platform, product, and executional priorities Operate effectively within a fast-paced, matrixed organization, balancing competing priorities while maintaining strong accountability Compensation and Benefits: The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Minimum Requirements Bachelor's degree required 5-8 years of experience running retail media search campaigns (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing, Instacart Ads, Criteo Search) 2+ years of direct, customer or retailer-facing leadership with accountability for investment decisions and business results Strong hands-on experience executing within retail media search platforms (hands-on-keys execution required) Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas) Experience managing and optimizing large-scale media budgets Comfort working with raw data extracts and translating data into clear insights and actions Preferred Qualifications Experience working in or closely with an agency environment Prior experience within consumer products or CPG categories (food and beverage a plus) Familiarity with retail media automation platforms (e.g., Skai, Pacvue) Experience working within highly complex, matrixed organizations EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement Retail Media Search Execution & Optimization Own the end-to-end execution of retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands Operate hands-on-keyboard within search platforms to build, launch, optimize, and scale campaigns Optimize performance at regular cadence against key KPIs, ensuring deployment of best practices across all search activity Proactively identify opportunities to grow campaign impact through new strategies and tactics, including keyword expansion, creative and landing page testing, automation pilots, and enhanced search structures Develop retailer-specific search strategies that account for differences in auction dynamics, onsite placements, and shopper behavior Budget Ownership & Investment Strategy Own forecasting, pacing, and optimization of large-scale retail media search budgets, partnering closely with Finance and internal systems teams Make day-to-day and longer-term investment allocation decisions across brands, retailers, and calendar periods, proactively recommending shifts to drive optimal outcomes Build and advocate for investment recommendations, outlining tradeoffs, scenario impacts, and opportunity cost to senior stakeholders Retailer Partnership & Advanced Testing Act as a primary partner to retail media networks (with a strong focus on Instacart), collaborating on roadmap opportunities, testing capabilities, and performance improvement Pressure-test new platform capabilities and co-develop pilots to enhance PepsiCo’s retail media performance Advocate for and design stronger measurement approaches, including incrementality, lift, and causal test frameworks with clear hypotheses and success criteria Reporting, Measurement & Insights Develop and lead retail media search reporting frameworks that help stakeholders clearly understand channel effectiveness and business impact Work hands-on with raw data extracts and Excel-based analysis to synthesize performance insights and actionable recommendations Partner with analytics and data science teams to evolve measurement approaches (e.g., iROAS, value-based KPIs), moving beyond standard platform ROAS Test, evaluate, and scale automation capabilities that deliver measurable performance improvement Cross Functional Collaboration Partner closely with Sales, Marketing, Finance, Digital/Tech, and Analytics teams to align retail media search strategy with broader business objectives Translate business requirements into clear platform, product, and executional priorities Operate effectively within a fast-paced, matrixed organization, balancing competing priorities while maintaining strong accountability Compensation and Benefits: The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Minimum Requirements Bachelor's degree required 5-8 years of experience running retail media search campaigns (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing, Instacart Ads, Criteo Search) 2+ years of direct, customer or retailer-facing leadership with accountability for investment decisions and business results Strong hands-on experience executing within retail media search platforms (hands-on-keys execution required) Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas) Experience managing and optimizing large-scale media budgets Comfort working with raw data extracts and translating data into clear insights and actions Preferred Qualifications Experience working in or closely with an agency environment Prior experience within consumer products or CPG categories (food and beverage a plus) Familiarity with retail media automation platforms (e.g., Skai, Pacvue) Experience working within highly complex, matrixed organizations