Database Marketing Specialist

The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews.  

 

What you will do:

Database development

• Maintain a clean and up-to-date database
  • Analyze dataset to identify outdated or incorrect data
  • Plan and implement processes to push updates to the database on an ongoing basis
  • Identify and close data gaps on lead, contact and account profiles
  • Dedupe/merge duplicate lead, contact and account records
• Strategically acquire & validate data per business objectives
• Execute and maintain automated workflows for data normalization
• Develop and maintain reporting on database health and data clean-up projects
• Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration

Audience development

• Maintain data hygiene & audience enrichment for community outreach campaigns
• Develop an understanding of the integrated data view of a community member, including all data sources and the current and future state of the Customer Data Profile

Organizational support

• Train community and sales team stakeholders in pipeline building, data hygiene and reporting best practices
• Develop a deep understanding of community requirements
• Build and nurture partnerships with Sales team to best support community growth and engagement
• Use knowledge of community requirements to monitor requests for additions and updates to the database from organizational partners

Team development

• Participate in professional development opportunities
• Develop documentation and training materials for marketing database team and organizational partners
• Provide thoughtful and innovative feedback for continuous process and quality improvement

What you will need:

• Bachelor's Degree, preferred
• 3+ years applicable experience
• Demonstrated experience with customer databases via portfolio, work experience or education
• Demonstrated experience with data acquisition, mining, cleansing, de-duping, etc.
• Proficiency with Microsoft Excel and using pivot tables and advanced formulas
• Experience with data automation and analytics software (SQL, Alteryx and PowerBI preferred)
• Understanding of data modeling and relational database management
• Excellent communication and organizational skills, experience working cross-functionally
• Self-motivated and deadline-driven
• Strong attention to detail

#LI-BO2

#LI-hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 56,000 USD - 78,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:110174

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