Specialist II, Loyalty

The Specialist II, Loyalty supports personalized and global loyalty initiatives by partnering with cross‑functional teams to plan, execute, and measure loyalty campaigns. This role contributes to guest segmentation, reward optimization, and reporting while helping ensure loyalty programs are executed accurately, consistently, and in alignment with business objectives.

1. Contribute to loyalty personalization strategy by supporting guest segmentation, loyalty journey design, and reward optimization for personalized offers and challenges
2. Act as point of contact for partner teams such as brand, merchandise, and sales to support the design, execution, and measurement of loyalty experiments
3. Manage and prioritize the backlog of the loyalty personalization pod, translating business needs into clear campaign briefs to enable effective execution by the operations team
4. Partner with analytics and data science teams to support reporting, dashboards, and analytical models that inform campaign effectiveness and drive more relevant personalization
5. Serve as a cross functional liaison with brand, creative, app development, and consumer insights teams to support alignment, execution, and reporting for global loyalty program enhancements and campaigns
6. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
7. Ensure all activities are in compliance with rules, regulations, policies, and procedures
8. Complete other duties as assigned

1. Bachelor’s degree in Marketing, Business Administration, or Analytics, or a related field
2. MBA preferred, or equivalent combination of education and experience
3. Minimum of 1-2 years of relevant professional experience
4. Working knowledge of loyalty programs, rewards structures, and guest engagement strategies
5. Understnading of personalization concepts, including guest segmentation, behavioral targeting, offers, and challenges
6. Advanced storytelling skills, with the ability to translate complex data and strategy into clear, compelling PowerPoint presentations
7. Ability to collaborate with and influence cross-functional partners while supporting accountability and performance standards
8. Ability to prioritize, multitask, and manage multiple workstreams in a fast-paced, dynamic environment
9. Strong organizational skills with a high level of attention to detail
10. Ability to communicate effectively with stakeholders at various levels of organization to problem-solve, complete projects, and support decision-making
11. Strong analytical and critical thinking skills
12. Self-motivated with the ability to work independently as well as within a team to meet deadlines, goals, and objectives

• Less than 10% 
• General office work requires sitting or standing for long periods of time