Head of Growth

Location: Remote 

Commitment: 20 hours/week

Duration: 12 weeks

Hourly Rate: $125/hr

We are looking for a Head of Growth for a life-skills learning platform for kids ages 5-10, built to help children develop emotional awareness, resilience, confidence, and social skills through play. The company blends a kid-facing game experience with a parent portal that reinforces learning in real life. 

They're an early-stage, mission-driven company with institutional backing and a product that families genuinely love. 

Why This Role Is Unique

This is a learning first growth role. You’ll operate as the most senior growth leader, focused on: 

● Understanding what drives conversion and retention 

● Running fast, structured experiments across acquisition and funnel 

● Building the foundation for a scalable growth engine 

● Balance driving volume with generating clear, actionable insights 

What You'll Own 

● Acquisition (primary focus) 

○ Own paid acquisition strategy, budget, and execution as the primary driver of rapid learning 

○ Test and iterate on creative, audiences, and channels 

○ Explore organic and partnership-driven growth (referrals, schools, communities) where relevant 

● Funnel & Activation 

○ Identify where users drop off across the funnel 

○ Improve conversion, onboarding, and early engagement 

● Messaging & Positioning 

○ Translate learnings into stronger, higher-converting messaging 

○ Test value propositions across ads, landing pages, and lifecycle 

● Lifecycle (early-stage) 

○ Build and iterate on onboarding and re-engagement flows 

○ Improve activation and early retention signals 

● Growth Analytics & Insights 

○ Define key metrics across CAC, activation, retention, and LTV 

○ Run structured experiments and surface insights that shape product and GTM decisions 

● Leveraging and Directing Resources 

○ Work closely with existing contractors (marketing, design) to drive execution against growth priorities 

○ Identify gaps and bring in additional resources where needed to maximize speed and quality of learning 

● 10+ years in growth, performance marketing, or lifecycle experience at a B2C product

● Experience in B2C growth for digital products 

● Experience in subscription or recurring revenue models 

● Strong hands-on experience in paid acquisition and experimentation

● Highly analytical and comfortable working with funnel and cohort data

● Strong hypothesis-driven mindset (you don’t just execute, you ask why and test it)

● Able to balance strategy and hands-on execution 

● Comfortable operating in ambiguity and early-stage environments

● Ruthless prioritizer who focuses on highest-leverage work 

● Thrives in early-stage environments where learning speed matters more than polish

● Nice to have (highly preferred): Experience marketing to parents or families; background in edtech or kids products

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.