Brand Manager

We are ViiV Healthcare – the only pharmaceutical company focused on solely on HIV therapeutic area.

Our mission is to leave no patient behind. We are looking for a creative and driven Brand Manager who is passionate about bringing our innovative portfolio to the Dutch market. This role is one of the most impactful and rewarding positions at ViiV Netherlands and includes:

• Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery

• Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio
• Translat and implement global strategy into a strong local execution plan, maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio.
• Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience, leveraging digital innovations to create seamless and impactful interactions.

Your responsibilities:

Accelerate the adoption of an established, innovative brand in a complex and evolving HIV treatment landscape, including:

• Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth
• Adapt global campaigns and value propositions to local market dynamics, ensuring relevance and impact
• Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals
• Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience
• Lead the continuous optimisation of in-line brand plans based on performance data, customer feedback, and market insights
• Drive the localisation and implementation of EU best practices, ensuring strong execution in the Dutch market

Brand Performance Governance & Representation

• Act as the single point of accountability for brand performance in monthly performance meetings, forecast or other internal meetings.
• Represent the brand with a clear, consistent and data‑backed narrative, covering performance, drivers, risks, opportunities and proposed corrective actions.
• Ensure alignment of brand assumptions across Marketing, Sales, Medical, and Finance prior to meetings.
• Manage brand budgets with a strong focus on prioritisation, ensuring optimal allocation of resources to maximise impact while maintaining strict financial discipline

Lead NL Portfolio Multichannel activities:

• Own the development and execution of the omnichannel customer experience strategy
• Drive continuous improvement across customer journeys
• Localise and adapt the Global and regional activities for the Dutch Market  
• Facilitate input from other functions Patient Affairs, Medical, Commercial, Marketing to enrich the multichannel strategy
• Implement innovative Digital projects in the Dutch Market (AI, Virtual reality ect)
• Analyze customer journey data and feedback to optimize touchpoints and improve overall experience.

Why you?

Basic Qualifications:

• Level of education: Master in Business, Medical, Pharmacy, Biology
• Minimum of 4 to 5 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV or Injectable Therapeutic area), Product launch experience, additional sales experience preferable
• Dutch pharmaceutical market specifics understanding
• Experienced in multichannel and shaping customer journey
• Can do attitude, think out of the box mindset
• Strong team player
• Fluent in English, Dutch speaking

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Strong communication and influencing skills with the ability to work collaboratively with key opinion leaders
• Strong project management skills with an ability to lead multiple projects with various stakeholders
• Strong customer focus with an ability to develop, leverage customer insights and translate them into tactics
• Strong commercial and digital acumen

#LI-GSK



Dutch Salary Range: EUR 67,050 to EUR 111,750 

The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role.

In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process.

This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.


Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link link where you will find answers to multiple questions we receive

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/