SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.
• Perform in-depth keyword research, competitor analysis, and opportunity discovery.
• Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.
• Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
• Build and manage high-quality backlink acquisition strategies.
• Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.

Answer Engine Optimization (AEO)

• Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.
• Structure content to directly answer user questions.
• Implement FAQ schema and Q&A structured data.
• Improve visibility in zero-click search experiences.

Generative Engine Optimization (GEO)

• Optimize content to be cited and referenced by AI search engines and generative assistants.
• Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.
• Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.

AI Optimization (AIO)

• Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
• Monitor AI citations, entity recognition, and topical authority.
• Use AI tools to scale research, content creation, and optimization workflows.

Content Marketing & Creation

• Plan and manage a content calendar aligned with business goals and keyword opportunities.
• Write and optimize blog posts, landing pages, case studies, and service pages.
• Collaborate with designers and developers to publish engaging content.
• Ensure all content follows SEO best practices and conversion-focused copywriting principles.

Google Ads / PPC

• Plan, launch, and optimize campaigns using Google Ads.
• Conduct keyword and audience targeting research.
• Manage ad copy, bidding strategies, budgets, and landing page optimization.
• Track and improve ROAS, CPA, and conversion rates.

Analytics & Reporting

• Analyze traffic, rankings, leads, and campaign performance.
• Build dashboards using Google Analytics, Looker Studio, and CRM tools.
• Present actionable recommendations and monthly reports.

Required Qualifications

• 5+ years of hands-on experience in SEO and digital marketing.
• Proven track record of increasing organic traffic and generating qualified leads.
• Strong knowledge of SEO, AEO, GEO, and AIO strategies.
• Experience managing successful Google Ads campaigns.
• Excellent content writing and editing skills.
• Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress.
• Proficiency with SEO and analytics tools.
• Familiarity with schema markup and structured data.
• Strong analytical and problem-solving abilities.

Preferred Qualifications

• Experience in B2B lead generation and software services marketing.
• Knowledge of conversion rate optimization (CRO).
• Experience with HubSpot or other CRM platforms.
• Understanding of international SEO and multilingual content strategies.
• Familiarity with AI-assisted content tools.

Key Skills

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI Optimization (AIO)
• Technical SEO
• Content Strategy and Copywriting
• Google Ads / PPC
• Keyword Research
• Link Building
• Structured Data / Schema Markup
• Analytics and Reporting
• Conversion Rate Optimization (CRO)

KPIs and Success Metrics

• Growth in organic traffic
• Increase in qualified leads
• Keyword ranking improvements
• Featured snippet and AI citation visibility
• Google Ads ROAS
• Conversion rate improvements
• Domain authority and backlink growth

Tools & Platforms

• Google Search Console
• Google Analytics
• Google Ads
• SEMrush
• Ahrefs
• Screaming Frog SEO Spider
• Looker Studio
• WordPress
• HubSpot

Preferred Industry Experience

• Software development and IT services
• SaaS platforms
• E-commerce
• B2B lead generation
• Technology startups

WHY YOU’LL LOVE US

• All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…)
• Social insurance
• Open-door management policy
• Full Medical insurance
• Accommodation and Transportation Allowance
• Friendly environment that values innovation and efficiency
• Exciting opportunities for career growth and talent development
• Feedback encouragement
• Recognition and reward programs
• Competitive salaries and incentives
• Friendly environment
• Flexible and Comfortable schedule
• Fun committees
• Monetary rewards
• Fun, smart and creative people
• Career possibilities with growing team
• Paid vacations
• Social benefits

For more information about Nile Bits, please visit our website:

https://www.nilebits.com