Marketing Manager

Are you ready to shape impactful customer experiences and drive marketing innovation across the Nordic region?

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.

Taste: Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success.

The role is based in Hilversum, Netherlands (hybrid role). Be part of a creative, customer-focused, and strategic team where together we can achieve greatness and make a real impact. Your potential is our inspiration.

As part of the Customer Experience Marketing (CXM) team, you will be the driving force behind how IFF engages with customers across the Nordic region. You will activate the IFF brand and solutions to deliver differentiated, value-rich experiences throughout the customer journey.

Where You’ll Make a Difference

• Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other AI-driven insight tools 
• Monitor new product launches and evolving trends across the Nordics to surface market gaps and emerging opportunities 
• Connect market dynamics and consumer behavior with IFF’s commercial strategy to uncover and shape growth opportunities 
• Create and drive local initiatives aligned with regional strategy by mapping products across categories, markets, and channels 
• Translate insights into impactful, customer-facing content that supports business growth and retention across Nordic markets 
• Work closely with the Nordic commercial team to understand customer needs and co-develop relevant growth strategies 
• Collaborate with customers on new product development by applying consumer insights and market trends to design relevant concepts 
• Lead end-to-end customer engagement, including presentations, marketing collateral (e.g., flyers, one-pagers), event coordination, and premium brand experiences 
• Travel across the Nordic region to engage customers, deliver presentations, and strengthen relationships 
• Partner cross-functionally with commercial, innovation, and design teams to build compelling value propositions 

What Makes You the Right Fit

• 5–7 years of marketing experience, preferably in B2B within the food and beverage manufacturing industry
• Master’s Degree in Marketing or a related field
• Strong analytical skills with the ability to translate data into insights and actions
• Proficiency in Microsoft 365, especially Excel and PowerPoint
• Experience in consumer research, market insights, and trend analysis
• Proven ability to create marketing content and collaborate with agencies
• Strong influencing, stakeholder management, and networking skills
• Excellent communication skills with the ability to craft compelling, data-driven narratives
• Fluent in English, both written and spoken

How Would You Stand Out?

• Basic graphic design skills and experience creating visual content
• Passion for innovative B2B marketing and customer experience strategies
• Fluent in a Nordic language (Swedish, Danish, Norwegian, or Finnish) both written and spoken

Why Choose Us?

• Work in a highly collaborative, international, and innovation-driven environment
• Opportunity to shape customer experience strategy across the Nordic region
• Exposure to leading-edge tools and market intelligence platforms
• Hybrid working model with flexibility
• Strong focus on professional development and growth
• Be part of a purpose-driven company shaping the future of food and nutrition

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more