Customer Marketing Manager

Lansweeper is hiring a Customer Marketing Manager (backfill) to strengthen and scale our Customer Marketing and Lifecycle Marketing engine. This role sits at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation, with a clear mission: drive product adoption, retention, expansion revenue, and Net Revenue Retention (NRR). As our Customer Marketing Manager, you will own and scale programs that turn customers into long-term partners and advocates — building structured expansion marketing, upsell & cross-sell campaigns, lifecycle journeys, and customer engagement programs that directly impact revenue. In the near term, success means: Elevating our customer lifecycle marketing strategy Increasing expansion pipeline contribution Strengthening alignment between Marketing and Customer Success Driving measurable impact on NRR and retention Challenge: The main challenges you'll face are: Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success Aligning customer data, health signals, and intent data to build highly targeted, performance-driven expansion programs Key Responsibilities: Own and scale the Customer Marketing function , driving lifecycle marketing programs that increase adoption, retention, and expansion revenue Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement Build and execute upsell and cross-sell campaigns , leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications Define and track customer marketing KPIs , including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights