Director, Marketing

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

POSITION SUMMARY:

The incumbent in this position is responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.      

ESSENTIAL FUNCTIONS:

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service. 
• Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company in marketplace.
• Obtains market share by developing marketing plans and programs for each product, directing promotional support.
• Builds relations with customers by organizing and developing specific customer-relations programs.
• Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting internal and external sources.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Maintains team by counseling and disciplining employees, planning monitoring, and appraising job results.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Communicate with outside advertising agencies on ongoing campaigns.
• Evaluates market reactions to advertising programs, promotions, club rating and formulations to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Prepare performance profit and loss statements for marketing events and programs.
• Performs other duties assigned and adheres to all Illinois Gaming Regulations.

NON-ESSENTIAL JOB FUNCTIONS

• Attend seminars when needed.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:

(Related education and experience may be interchangeable on a year for year basis)

5 to 7 years in a similar position and a Bachelor’s in Business, Marketing or related field or an equivalent combination of education and/or work experience. Prior experience in the Gaming industry required.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.
• Must successfully pass background check.
• Prior experience opening new properties/outlets preferred.
• Must be twenty-one (21) years of age.
• Prior experience opening new properties/outlets strongly preferred.

KNOWLEDGE OF:

• Understanding and experience in the regional gaming market. 
• Gaming marketing functions include, but are not limited to databases, advertising, and branding. 
• Operations, services and activities of comprehensive marketing and database programs.
• The Gaming industry, including principles and practices of a capital and operations budget.
• Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
• Pertinent federal, state, and local laws, codes, and regulations.

ABILITY TO:

• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Review portfolios as required.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical, and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of team members assigned to this job. The Team Member understands that employment with the Company is at-will and that no express and/or implied contract of employment exists unless it is in writing and signed by the Department Head.  The Team Member further understands that conditions may require the Company to modify this Job Description and that the Company reserves the right to exercise its discretion to make such changes.

Pay Range:

Pay Range: $110,000 - $160,000