Trade Marketing Manager - Off Trade

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Quote from Hiring Manager

He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the POP.

Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the Off-trade channel by developing compelling activities able to turn brand choices into purchases.

What You Can Expect

• Leading and developing team of 1 Off-Trade Marketing Assistant 

• Market responsibility: Czechia & Slovakia

• Channel responsibility: Off-trade (IKA incl. Discounters, Traditional trade)

• Strong contribution into both strategic and operational planning process

  • Participate and contribute in S&I of all brands and off-trade channel

  • Drives conversions of plans from brand/channel to specific customers in cooperation with KAMs

  • Key member of S&BP process (“plachta” inputs, onepagers, evaluations, competitor analysis, channel expertise)

• Responsible for the annual set up of the Off Trade plan (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the strategy:

  • Designing activation, visibility and promotion plan physically & digitally for the Off trade in coordination with KAMs team

  • Aligns with all relevant activities with Legal/Compliance team

  • Coordinates execution of OFF-trade BDs according to IKA plan

  • Coordinates execution of external Mechandising agency according to picture of success

  • Defines Picture of success for activities according to PicOS guidelines

  • Tracking (regularly provides reports on promotion efficiency and progress to plan status)

  • Continuous improvement & communicate action plans accordingly

  • Leading external agencies on projects, by preparing briefing and having a planning calendar.

• Collaborating with graphics agency on visual development, procurement department on POSM development and optimal warehousing and external digital agencies on execution

• Stays on top of business/brand performance by channel, analysis available data and information from sales, highlights issues and recommends course corrections 

• Responsible for proposal and tracking of A&P and TMKT Discounts budget of the Off Trade annual plan

• Aligns with Finance on correct accounting A&P budget management

• Aligns with KAMs team on way of spending Discounts budget

• Implementation control & budget allocation

• Collaborates with Marketing, BBI & Sales Off-Trade to get market knowledge and consequently insights.

• Independently capitalizes information resources such as Nielsen, Focus…

• Regular monitoring and evaluation of competitor activities

• Participates on Catman analysis and recommendations for selected customers

• Participates in sales meetings & selected brand meetings.

• Regular visit customers in the market

What You Bring to the Table

• At least 3 - 4 years work experience with Trade Marketing and Off Trade Channel

• FMCG Experience

• Fluent in English

• Strong Analytical and planning skills

• Strong Team player, adaptable for fast growing and changing environment

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #diplomatico

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1