Head of Demand Gen

ABOUT BROCCOLI

Broccoli is building the AI operating system for home service businesses.

We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.

Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.

We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:

• Hundreds of contractors use Broccoli to run their front office
• We’ve grown from $0 → millions in ARR in under a year
• We’re trusted by both single-location operators and the largest PE-backed roll-ups
• Raised $25M+ from Khosla Ventures and YC

THE ROLE

We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.

Your job is to build and scale the systems that generate high-quality pipeline for the sales team.

We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.

You should constantly be testing

• Channels
• Messaging
• Funnel conversion
• Outbound motions
• Paid campaigns
• Events and partnerships
• AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

WHAT YOU’LL OWN

• Pipeline generation across SMB, mid-market, and enterprise
• Demand gen strategy and execution across inbound + outbound
• Funnel optimization and conversion improvement
• Experimentation across channels, messaging, and GTM motions
• Attribution, CAC, pipeline reporting, and performance metrics
• AI-driven growth systems and automations
• Hiring and scaling the demand gen function over time

WHO WE’RE LOOKING FOR

MUST-HAVES

• Strong analytical and growth mindset
• 8+ yrs of proven track record driving B2B pipeline
• Highly experiments-driven
• AI-native and excited about using AI to scale execution
• High-agency and fast-moving
• Comfortable operating strategically and hands-on
• Excited to work in-office five days a week

STRONG PLUS

• Experience at a high-growth Series B/C startup
• Vertical SaaS or SMB software experience
• Experience building both inbound and outbound pipeline systems
• Founder/operator mentality

NOT A FIT

• Brand marketers without pipeline ownership
• People optimized around MQLs over revenue
• Managers who mainly coordinate agencies instead of executing