Coordinator, Email Marketing

The Coordinator, Email Marketing, is responsible for coordinating the day-to-day development of email communications, with a primary focus on curating content and shaping compelling stories, gathering and aligning inputs from cross-functional partners, and ensuring emails are delivered accurately and on time.

KEY PERFORMANCE METRICS

• Timely and accurate development of compelling email content and briefs that reflect Indigo’s voice and ensure readiness for execution
• 90% on-time stage gate for email
• Core email performance metrics (e.g., open rate, click rate, conversion)
• Effective coordination of cross-functional inputs, ensuring timely feedback, alignment, and execution readiness

KEY ACCOUNTABILITIES

Functional

• Execute emails from concept brief to deployment by:
  • Supporting/Developing creative briefs for email communications, building from the marketing calendar
  • Facilitate email content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met ensure on-time deployment
  • Perform quality assurance on all emails with the production team to guarantee accuracy of products, content, and links
• Support email performance tracking and reporting by preparing and analyzing campaign results, demonstrating curiosity in identifying trends and surfacing key observations
• Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them
• Provide other support to projects as needed by the digital marketing team

People

• Lead cross-functional collaboration by building strong relationships, fostering alignment, and encouraging new ideas and perspectives
• Share knowledge with others and actively seek to learn, demonstrating curiosity and a commitment to continuous growth
• Help others understand the impact of their work, proactively engaging cross-functional partners to gather input and perspectives
• Lead by example in fostering an open environment where ideas are shared freely and feedback is welcomed

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Senior Manager, Email Marketing

Manager once Removed (MOR): Vice President, Marketing Strategy & Omni Channel Communication

KEY RELATIONSHIPS

Internal:

• Email marketing team
• Indigo creative studio
• Online merchandising team
• Loyalty Team
• Category managers in various departments
• Events Team

External:

• Email Service Provider (ESP) and related campaign management tools

Work Experience / Education / Certifications

• Bachelor’s degree or college diploma in preferably marketing, communications or business, or equivalent experience
• 1+ years of experience in email marketing
• Experience using project management tools to support workflow organization and cross-functional coordination, or contributing to the development of new processes, is preferred
• Experience in a B2C fast-paced retail / ecommerce environment
• Understanding of data driven marketing

Competencies / Skills / Attributes

• Understanding of email marketing metrics and tactics is considered an asset
• Very detail oriented with strong analytical, planning and time-management/organizational skills
• Ability to work in a very fast-paced environment
• Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
• Strong communication skills – dealing with stakeholders on a daily basis

This posting is for a current opportunity within Indigo.

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the LGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.