Senior Digital Activation Manager (m/f/d)

About your tasks:

• Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360.
• Translate media plans into high-quality technical campaign setups, including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic.
• Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR, identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation.
• Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns.
• Drive operational excellence by contributing to best practices, playbooks, and activation standards, while sharing expertise on Retail Media, Paid Social, and Programmatic innovations with the wider team.

About you:

• You bring 4–6+ years of hands-on experience in performance marketing, paid media, ad operations, or retail media environments.
• You have strong expertise in Retail Media platforms, Sponsored Products, Paid Social, and/or Programmatic Buying, ideally including tools such as Meta Ads Manager, DV360, Amazon Advertising, or comparable DSPs.
• You enjoy working with performance data, tracking setups, and campaign optimisation, and know how to turn insights into measurable business impact.
• You combine a structured and detail-oriented mindset with strong ownership, curiosity for new technologies, and confidence in collaborating with international stakeholders in both German and English.

About your benefits:

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Welcome days: We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.
• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.