Sales Manager - GDO

Position Summary:

The Mgr Sales is responsible for managing and developing relationships with retail clients (GDO) and Wholesalers to drive sales growth, ensure optimal product positioning, and strengthen the company’s presence in the Italian market. The role combines field sales, market intelligence, and performance reporting.

Primary Responsibilities:

1. Customer Management & Sales Development

• Manage and develop a portfolio of GDO clients (retail chains, supermarkets) and Wholesalers.
• Conduct regular customer visits to maintain strong relationships and identify business opportunities
• Negotiate volumes, pricing, and promotional activities in line with company strategy
• Ensure proper execution of commercial agreements

2. Market Monitoring & Intelligence

• Monitor market trends and pricing dynamics within the fresh fruit category
• Collect and report insights on consumer behavior and product performance
• Provide feedback to internal teams (Sales, Marketing, Supply Chain) to support decision-making

3. Sales Planning & Execution

• Contribute to weekly and monthly sales planning
• Track sales performance against targets and take corrective actions when needed
• Support the implementation of promotions and in-store activities

4. Reporting & Administration

• Prepare and submit weekly sales reports, including performance analysis and forecasts
• Maintain accurate records of customer interactions, agreements, and sales data
• Ensure compliance with internal processes and commercial policies

• High school diploma
• Fluent in English and Italian (written and spoken)
• Good knowledge of MS Office (Excel in particular)
• Minimum 5 years of experience in fruits and vegetables, preferably in structured companies

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