Product Marketing Lead - Wise Business

At Wise, we’re building money without borders, for people - and businesses - without borders. Our mission is to make moving money around the world instant, transparent, convenient, and eventually free. Wise helps businesses manage their international finances: paying invoices, receiving payments, spending abroad, and operating globally with ease.

For these businesses, the “discoverability” of Wise Business is critical to our mission. The website and logged-out experience are often the very first touchpoints for business owners and finance teams - where they learn what Wise offers, how it can simplify their global operations, and why it’s a better alternative to traditional banking.

We’re looking for a Global Product Marketing Lead to define how Wise Business is positioned across our logged-out, discovery, and onboarding surfaces - globally and locally.

As part of the Business Discovery and Onboarding product group, you’ll own how we tell the Wise Business story to potential customers at the very start of their journey. You’ll understand the needs of small and medium-sized companies operating across borders and translate those into clear, differentiated product narratives that drive adoption.

Working closely with product, design, research, SEO, and regional teams, you’ll define the value proposition of Wise Business across our website, landing pages, and onboarding experiences - ensuring every message clearly conveys how Wise helps businesses send, receive, and manage money internationally.

You’ll also partner with our marketing teams to build awareness and conversion campaigns that resonate with entrepreneurs, finance managers, and accountants in our main markets. Whether through the homepage, SEO content, or product education, your goal is to make Wise Business the obvious choice for companies going global.

You’ll keep your finger on the pulse of how businesses perceive us. That means listening to customer feedback, monitoring competitive moves, and making sure the team understands what resonates and what doesn’t. You’ll translate these insights into clear positioning frameworks that inform logged out surfaces and product narratives that shape both acquisition and onboarding.

• Strong positioning experience: You’ve built or refined product narratives that differentiated a brand or product in a competitive space. You can make complex products simple and compelling.

• Data-informed decision making: You use customer insights, research, and performance data to shape messaging and evaluate success. You’ve built metrics frameworks that link comms to adoption.

• Experience across acquisition surfaces: You know how websites and landing pages work as product surfaces, not just as marketing channels.

• Global mindset: You understand localisation, customer segmentation, and how to balance global consistency with local relevance.

• Collaborative leadership: You can work across product, engineering, marketing, and regional teams, bringing alignment without losing speed.
   

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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