Marketing Manager - Stan Sport

Stan

Stan is part of Nine Entertainment Co., Australia’s leading media and entertainment network, delivering compelling content as Australia’s leading local subscription service. We partner with Hollywood studios, international networks, and Australian producers to deliver content across Australia.

Stan is dedicated to creating Australia’s most innovative and high-end productions—Stan Originals—that are critically acclaimed, multi-award-winning, and loved by our subscribers. Stan Sport is also Australia’s home for the biggest moments in National and International sport. With the Olympic Games, Premier League, Rugby, Grand Slam Tennis, and so much more, our world-class storytelling and coverage combine to bring fans closer to the action.

By joining us, you will drive innovation and contribute to the exhilarating work that we do.

Job Description

 Stan is Australia’s local leading SVOD provider, home to world class sport and entertainment content and an unrivaled line-up of Australian original productions. The marketing team is responsible for sport and entertainment promotion and creative at every single consumer touchpoint across partner, paid, owned and earned channels, ensuring that our brand and content marketing campaigns are always innovative, disruptive and engaging. In a nutshell, we create demand for our international and local content, strengthen our brand positioning and engagement and ultimately convert demand into acquisition and retention of subscribers.

Reporting to the Head of Sport Marketing, the Sport Marketing Manager is responsible for leading, planning and executing the marketing direction for key sport marketing campaigns. This position will primarily manage the Football go-to-market campaign strategy, implementation and reporting, while also extending to support multiple departments to develop sport initiatives that enhance the wider brand and business outcomes in the lead up and during the competitions. This role has exposure to every facet of marketing and is responsible for leading cross functional collaboration, ensuring cohesion of messaging and creative through the media, publicity, social, performance and creative teams as well as wider business units. 

Key Responsibilities

• Work with the Head of Sport Marketing to coordinate key cross functional teams on the go-to-market strategy/roll-out for major sport events and competitions.

• Champion the brand guidelines and IP for all partner governing bodies and entities

• Establish a working relationship with key external stakeholders and partners, managing collateral approvals and partner requests 

• Proactively develop and manage commercial partnerships / initiatives that amplify sport marketing campaign outcomes 

• Orchestrate all marketing functions - Brand, Creative, PR, Social, CRM, Media - to deliver audience and revenue outcomes for allocated Stan Sport marketing campaigns

• Lead all agenda/action items for weekly campaign WIPS and represent sport marketing team at other key meetings 

• Encourage and build working relationships with peers and senior management across Marketing, Sport, Tech, Product, Marketing, Finance, Insights and key other business units to leverage cross-functional initiatives / manage brand expectations

• Manage the GTM brief and roll-out for allocated campaigns. Extracting audience insights, post campaign learnings and driving the strategic direction across all functions. 

• Manage the production and implementation for allocated sport marketing campaigns, ensuring timely delivery of assets 

• Coordinate cross functional asset roll-out and ensure broader teams’ alignment on timelines, messaging and brand representation to both increase TTL impact and maximize ROI

• Lead daily campaign optimisation and reporting with internal teams and take responsibility for campaign performance 

• Coordinate the post campaign process for allocated campaigns, ensuring broader marketing team results are captured, and key insights/learnings are formulated/shared

Desirable experience, qualifications & skills

• 8-10 years media/marketing experience with sport marketing experience a bonus

• Self-driven, fast learner able to thrive in a fast paced, ever-changing environment

• Proven experience with running functional, engaging, high quality meetings and projects in online, in person, and hybrid formats

• Demonstrated strength in marketing competencies with success in content/event marketing and development

• Develop and run a regular operating rhythm and communication plan in support of cross-functional GTM decision-making, collaboration and review

• Demonstrated leadership in project management and campaign management

• Hands on approach to planning, problem solving, and execution

• Excellent written and verbal communication skills

• Detail oriented, teamwork and project management skills a must

• Passion for and knowledge of relevant sports a bonus

Additional Information

How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers

• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.

• Digital newspaper subscription to our mastheads

• Annual gift voucher for Stan subscription

• More info at Nine Careers

Our Commitment to Diversity and Inclusion
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.