Position Title:

Graduate Assistant - Marketing

Job Description:

The social media coordinator graduate assistant works as a member of the university Marketing and Communications office to effectively tell the story of the Mount. This position works closely with the communications team to advance university goals in developing the university’s social media strategy and related activities. This position coordinates day-to-day content creation and dissemination, serves as the liaison to and collaborator with other social media content creators across the university, especially Admissions, Advancement, and Athletics, and helps in managing responses on social media to the university.

Essential Duties and Responsibilities:

• Collaborates with the communications and marketing team to produce and post high-quality content and campaigns that showcases Mount St. Mary’s University.
• Designs and writes eye-catching, sharable content that resonates with each social media
• platform’s unique audience, including Stories, Reels, videos and graphics.
• Explores innovative ways to engage and grow the size and quality of audience across a variety of social platforms, including monitoring best practices and trends in organic and branded social media.
• Responds as needed on social media on behalf of the university.
• Regularly reviews content analytics for insight and learnings to help continuously improve content creation efforts.
• Collaborates with other content creators across campus to share ideas and optimize content reach.
• Provides photography and video support as needed.
• Works with MarComm staff to support other types of projects as needed.

Job Requirements: Education, Experience and Skills:

• Must be accepted into a graduate program at Mount St. Mary’s University.
• Bachelor’s Degree Required

Part time