Sanofi
Brand Manager
Salary
Job description
Brand Manager
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job:
This role is responsible for shaping and executing the brand strategy for the Czech and Slovak markets for the assigned brands, ensuring consistent brand growth, strong market positioning, and impactful consumer engagement. The Brand Manager will drive the development of brand initiatives aligned with business objectives, while contributing to sustainable growth, competitive performance, and the overall success of Opella within the local market.
Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Main responsibilities :
Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
Signing-off brand ATL and BTL investments together with respective functions at local level
Leading, evaluating and ensuring implementation of brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
Execution of the key initiatives driving the brand growth
Leading the identification of high ROI initiatives to drive best performing brand activations
Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand
About you
Education : University degree in business or scientific background
Experience :
Proven work experience as a Brand Manager in creating and developing brand strategy
Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
Executional excellence and leadership
Scientific background with marketing/business studies a plus.
Skills :
Strategic, integrative and analytical thinking
Autonomy and ability to balance long-term strategic priorities with short-term business needs
Creativity and problem-solving
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Flexibility to adapt to constantly changing business environment
Digitally Savvy
Languages : Fluency in Czech and English
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us:
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
