Senior Growth Marketing Manager (m/f/d)

Let’s shoot for the stars: We’re looking for a Senior Growth Manager to own and scale our experimentation efforts focused on driving direct and repeat bookings. You will define what we test, why we test it, and how we turn results into scalable growth. You’ll work across channels and ensure that experimentation becomes a core capability of our Marketing team. You’ll also play a key role in shaping how we use our CMS as a growth lever, enabling fast and effective iteration of our web experience. Beyond running experiments, you will be responsible for translating learnings into real business impact — identifying scalable opportunities, aligning stakeholders, and driving cross-functional initiatives through to implementation. This is a hands-on role for someone who enjoys building, testing, and learning fast — and just as importantly, turning insights into tangible change at scale. You’ll work closely with CRM, Content, Design, Paid, and Product teams to continuously generate and implement learnings that improve our core business KPIs. How you’ll be hosting with heart: Own the experimentation strategy and roadmap to drive direct and repeat bookings across the customer journey Design, lead and implement cross-channel experiments (web, CRM, Paid, on-site), from hypothesis to evaluation Leverage and evolve the CMS to rapidly build, test, and optimize landing pages and web experiences Establish clear frameworks for experiment design, measurement, and decision-making Translate experiment results into scalable initiatives and drive their end-to-end implementation across teams Align and influence stakeholders, acting as project owner to ensure initiatives are executed effectively