Brand Manager, OTC

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As a Brand Manager, you will be responsible for select core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives. The purpose of the role is to develop and implement marketing plans for assigned products within allocated budget in accordance with marketing strategies to achieve market share objectives.

A day in the life

• Responsible for driving consumer marketing activities to achieve share, sales and profit growth for brands in the OTC category.
• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights. This includes brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
• Drive annual brand strategy & planning process in line with category & OU guidelines, execute and amplify marketing calendar according to approved brand plan including tracking and evaluation of results.
• Responsible for artwork execution of the respective portfolio.
• Execute in-market new product launches.
• Adapt actionable local insights with the Cluster teams (consumer, shopper, expert) to generate locally relevant Task Maps.
• Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.

Your areas of knowledge and expertise that matter most for this role

Basic Qualifications:

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proven track record of involvement in complex projects with successful outcomes
• Exposure working with cross functional teams
• Experience in leading successful innovation launches in marketing, implementing of brand plans.
• Proven ability to translate global, regional and category strategies to local needs 

Preferred Qualifications:

• Experience in brand management within a multinational FMCH/FMCG environment.
• Experience working in the OTC category.

 

 

 

 Job Posting End Date

 

 

2026-06-24

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.