Marketing Director, Digital Assets & Tokenization ( Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Broadridge is seeking a Marketing Director, Digital Assets & Tokenization, responsible for managing marketing initiatives that amplify our thought leadership and generate demand for our capabilities, ensuring Broadridge is positioned as a trusted and credible industry partner given its innovation track record, proven market infrastructure and unmatched expertise.  

This position will sit at the intersection of product, strategy, sales, and marketing, helping Broadridge define and communicate its role in the evolution of tokenized finance. This role requires a marketer who can turn the complex infrastructure, regulatory, and operational issues shaping the growth and adoption of digital assets and tokenization into clear, compelling commercial messages for clients, prospects, partners, analysts, and the broader market.

The ideal candidate will be a strategic marketing and communications specialist with capital markets fluency and experienced in developing and managing go-to-market programs for digital assets, tokenization, and related market infrastructure themes.

Key responsibilities

Thought leadership and customer insight

• Bring a strong understanding and point of view on the tokenization landscape, including client needs, adoption barriers, ecosystem developments, regulatory shifts, and competitive positioning.
• Conduct and synthesize market, customer, and competitor research to inform messaging, launches, and strategic decisions.
• Serve as the voice of the market and customer in cross-functional planning.
• Help create thought leadership platforms, executive narratives, white papers, speaking topics, and market-facing content that position Broadridge as a trusted authority.
• Support analyst relations, media engagement, industry events, and executive speaking opportunities.

Positioning and messaging

• Develop messaging to represent Broadridge’s expanding digital assets and tokenization-related capabilities — at an enterprise level and for key business and client segments.
• Translate technical product capabilities into clear, compelling, and audience-specific messaging for executives, practitioners, sales teams, analysts, and media.
• Build and maintain messaging frameworks by buyer, segment, use case, and market need.

Go-to-market strategy

• Ensure go-to-market efforts are aligned with business objectives, market demand, and sales priorities.
• Partner with product, strategy, and business leaders to define where to play and how to win across key use cases and client segments.
• Collaborate on campaign and activation plans by providing clear product marketing briefs, messaging guidance, and audience priorities.

Sales and field enablement

• Equip sales and client-facing teams with the messaging, content, and tools needed to engage buyers effectively. Develop high-quality enablement materials including pitch decks, solution narratives, objection handling, FAQs, and client-facing presentations.
• Partner with sales leadership and field teams to refine messaging based on market feedback and real-world client conversations.

Measurement and optimization

• Define and track meaningful marketing outcomes, including launch effectiveness, content adoption, sales enablement impact, market engagement, and contribution to pipeline.
• Use performance data, market feedback, and stakeholder input to continuously improve messaging and go-to-market effectiveness.

Qualifications

Required

• 5+ years of experience in marketing and communications roles in financial services, more specifically at digital asset/ blockchain firms
• Understanding of digital assets, tokenization, blockchain-based market infrastructure, or related market modernization themes
• Demonstrated ability to create compelling messaging and communications for complex B2B or enterprise solutions
• Experience partnering closely with product, sales, strategy, and executive leadership
• Strong written and verbal executive communication and presentation skills
• Proven ability to lead in a highly matrixed organization and influence senior stakeholders
• Experience supporting launches, sales enablement, and external thought leadership

Leadership profile

• Passionate marketer that drives impact and commercial outcomes
• Commercial acumen to connect messaging to demand, pipeline, and revenue
• Credible with senior executives internally and externally
• Collaborative and low ego, able to work across a matrix and bring teams together
• Curious and forward-looking, with a genuine interest in where tokenized finance is going

Compensation Range: The salary range for this position is between $140,000.00- $160,000.00 USD.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.