Senior Marketing Manager

Key Responsibilities:

• Relationship Management:
  • Develop and maintain strong relationships with trade associations, government agencies, and key stakeholders.
  • Foster strategic partnerships that enhance the event’s profile and reach.
• Media Relations:
  • Manage media relations, including negotiating barter deals and securing media partnerships.
  • Develop and execute comprehensive media plans to drive event awareness and coverage.
• PR and Events Planning:
  • Plan and execute PR events to promote the event and engage the target audience.
  • Craft compelling press releases and coordinate with media outlets to ensure optimal coverage.
• Speaker and VIP Acquisition:
  • Source and secure high-profile speakers who are leaders and innovators in the targeted sectors.
  • Attract and manage VIP guests, ensuring they have a seamless and engaging experience at the event.
• Collaboration and Internal Coordination:
  • Work closely with other events and teams within the company to align strategies and leverage internal resources.
  • Coordinate with marketing, sales, and operations teams to ensure cohesive event execution.
• Business Development:
  • Identify, approach and acquire key exhibitor and sponsor customers in assigned regions, and explore channel partnership to enhance the new business development opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in partner marketing, media relations, or event management.
• Strong network within the tech, energy, mobility or AI sectors.
• Excellent communication, negotiation, and relationship-building skills.
• Proven ability to manage multiple stakeholders and work effectively in a fast-paced environment.
• Experience in planning and executing PR events and securing high-profile speakers.
• Language requirement: English and Mandarin, with Cantonese as a plus.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.