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Global Marketing Director
Company
Role
Global Marketing Director
Location
United States of America
Job type
Full time
Found on Mokaru
🔥Just now
Salary
Job description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Global Marketing Director, Equity is an enterprise leadership role responsible for building a meaningful and distinctive brand including brand identity, architecture and campaign content.
You will join the Global Brand Team. You will partner with key stakeholders all functions, including ComEx, QSC, R&D finance and with the rest of the brand team – especially Innovation, Design, Expert and Market Engagement.
We expect you to have a deep understanding of the consumer, capable of aligning global interests while effectively accommodating local market nuances and consequently strategizing and delivering growth for Advil globally and for the 6 OUs.
Role Responsibilities :
Brand equity development
Inspire & drive brand vision and audience planning, contribution to Brand Strategy
Own brand identity and management including brand heart and holistic brand language (HBL)
Lead and build compelling, superior and differentiated brand ideas that create short- and long-term impact, and can be applied seamlessly across platforms, channels and touchpoints.
Embed modern marketing initiatives behind creator strategy, social first environment and advanced audience planning and segmentation.
Partner with tech and agencies to lead data and digital strategies including integrated consumer experience, search optimization, marketing automation and more
Act as brand strategist; lead initiatives behind brand architecture, message hierarchy and market archetype.
Leverage and embed strategic planning tools, e.g., Task Maps & Consumer Experience Journey, partnering with CBIA Lead to ensure this is kept updated with latest global insight
Lead connections planning guidelines development and rollout, partnering with agency and media teams based on data and insights to achieve brand strategic priorities
Lead brand guardrails development, partnering with markets to support understanding and adoption
Collaborate with wider brand team (Innovation, Market Engagement & Performance, Design) and cross-functional partners (e.g. R&D, ComEx), to ensure a cohesion of innovation, comms, design and link to overall brand strategy
Exceptional team leader
Set direction, empower, motivate and guide the team of direct reports, setting strong behavioral examples in personal development, demonstration of values and engagement of a diverse workforce
Exceptional relationships and ability to influence senior stakeholders in OUs marketing / commercial excellence and cross-functional teams to be close to key market performance, consumer and competitor trends, ensure alignment and brilliant programme delivery with the ability to problem solve for performance in a timely fashion.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree in Marketing, Business, or related field
Track record of significant contribution to the strategic planning process, at both a Category and Brand level
Significant brand building/marketing experience – brand positioning, brand architecture and general brand stewardship, with ability to lead complex projects within matrixed organization
Track record in the use of insights and data to drive strategic decisions and create enduring, distinctive and meaningful brand ideas across multiple channels/contexts with fit for purpose creative
Highly developed commercial acumen with experience in P&L/budget management, pricing/mix/promotional strategies, brand architecture; with a focus on performance
*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
The salary range for this role is $ 187,946 - $281,919,000 USD annually + bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-06-12
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
